Auto-capture product analytics platform (now part of Contentsquare) that retroactively tracks all user interactions without manual instrumentation for instant behavioral insights.
Automatically captures everything users do in your product — retroactively analyze any user action without planning tracking in advance. Now part of Contentsquare.
Heap is a Data & Analytics product analytics platform that automatically captures every user interaction on web and mobile applications without manual event tracking, with pricing starting free for up to 10,000 monthly sessions. It is designed for product managers, marketers, UX researchers, and data teams at growth-stage and enterprise companies that need instant behavioral insights without engineering dependency.
Heap differentiates itself through its auto-capture technology, which records every click, tap, page view, form submission, and field change from the moment the SDK is installed. This solves one of the biggest challenges in product analytics: traditional tools can only answer questions about events they were pre-configured to track, while Heap enables retroactive analysis of any past behavior. Based on our analysis of 870+ AI tools in the Data & Analytics category, Heap is one of the few platforms that has fully committed to the auto-capture paradigm rather than relying on manual instrumentation. Used by over 10,000 companies — including Lending Club, which credits Heap with driving $1M+ in increased personal loan volume, and Huel, which saw a 30% conversion lift — the platform has earned recognition as a Trust Radius Top Rated Product Analytics Tool, G2 Momentum Leader, and a16z Top Data Startup.
Now part of Contentsquare following its 2024 acquisition, Heap integrates auto-capture analytics with Contentsquare's broader Experience Intelligence Platform. The combined platform includes Sense AI (natural language analytics), CoPilot (an onboarding-free AI assistant for new users), Heap Illuminate (data science that surfaces hidden friction), Journeys (visual user flow maps), Heatmaps, Session Replay, and Web Analytics. Heap supports over 100 integrations across the marketing and data stack, plus Heap Connect for bi-directional data warehouse sync with Snowflake, BigQuery, and Redshift.
Compared to instrumentation-first competitors like Amplitude and Mixpanel, Heap eliminates the need to define events upfront, making it ideal for teams that want complete coverage without engineering dependency. Compared to PostHog, Heap offers a more polished enterprise-grade UI and the integrated Contentsquare suite, while PostHog appeals to developer-first teams that want self-hosting and open-source flexibility. Heap is GDPR, CCPA, and SOC-2 compliant with configurable user privacy APIs.
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Heap's auto-capture approach to analytics is genuinely differentiated — it records every user interaction automatically, eliminating the 'we didn't track that' problem that plagues event-based tools. Now part of Contentsquare, the platform gains AI-powered insights and broader experience analytics. The tradeoff is larger data volumes and session-based pricing that can get expensive at scale. Best for product teams that want instant, retroactive analytics without engineering dependencies.
A single JavaScript snippet automatically records every user interaction — clicks, taps, page views, form submissions, field changes — with full contextual metadata, requiring zero manual instrumentation. This enables retroactive analysis of any behavior from day one of SDK installation, even events you never planned to track.
Use Case:
Answering a VP's question about last quarter's feature usage instantly without waiting for engineering to add tracking code or backfilling data.
Contentsquare's AI-powered analytics layer includes Sense for natural language queries and proactive anomaly detection, plus CoPilot which onboards new users straight into insights without the typical analytics learning curve. Together they democratize analytics access for non-technical stakeholders.
Use Case:
A marketing manager asking 'why did checkout conversions drop last week?' and getting an AI-generated analysis identifying the specific step causing friction without writing a query.
An industry-first data science engine that automatically surfaces hidden friction, alternate user paths, and events most correlated with conversion and retention — even on behaviors you weren't actively monitoring. It tells you not just what's happening but what to fix and why it matters.
Use Case:
Discovering that users who interact with a specific tooltip in onboarding convert 3x higher, revealing a high-impact UX investment that wasn't on anyone's radar.
Watch recordings of user sessions directly connected to analytics data, with Heap directing you to the exact moment in a session that matters. Available as an add-on for Pro and Premier plans, it bridges quantitative and qualitative research in a single workflow.
Use Case:
Watching sessions of users who abandon the onboarding flow at step 3 to identify the specific UX confusion point and prioritize a fix backed by both quant and qual evidence.
Bi-directional data sync with data warehouses (Snowflake, BigQuery, Redshift) plus over 100 native integrations with marketing, CRM, and engagement tools. Connect product behavior data to revenue, support, and customer engagement systems for closed-loop analytics.
Use Case:
Syncing product behavior data to Snowflake for combined analysis with revenue data from Salesforce, then pushing high-intent user segments back to Marketo for personalized campaigns.
$0
Custom (contact sales)
Custom (contact sales)
Custom (contact sales)
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Heap has joined forces with Contentsquare to form the Experience Intelligence Platform, combining auto-capture product analytics with session replay, heatmaps, and journey analysis. New 2025-2026 capabilities include CoPilot (an AI assistant that eliminates the analytics learning curve for new users), expanded Sense AI for natural language queries and anomaly detection, the 2026 Benchmark Report with end-to-end journey insights, and deeper integration between Heap Illuminate's data science and Contentsquare's qualitative experience tools.
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