Text-to-video and image-to-video from MiniMax (Hailuo 02) — cinematic camera moves, multi-character consistency via Subject Reference, web app plus MiniMax platform API.
Text-to-video and image-to-video from MiniMax (Hailuo 02) — cinematic camera moves, multi-character consistency via Subject Reference, web app plus MiniMax platform API.
Hailuo AI is MiniMax's flagship video generation product and one of the strongest non-Western video models alongside Kling. The current Hailuo 02 family generates 6–10 second clips from text or image prompts with cinematic-quality motion, accurate physics, and notably good handling of camera movement (dolly, push, orbit, crane) when these are specified in the prompt. The web product includes a Subject Reference mode that locks a face or character across generations, an Image-to-Video mode that animates a single still while honoring text guidance, and an Extend mode that continues a clip. The Hailuo API is exposed through the MiniMax open platform with usage-based credit pricing and is integrated into multi-model creator suites like Replicate, Fal, Higgsfield, and Krea. Free generation is offered with daily credits and watermarks; paid plans expand monthly credits and remove watermarks.
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Users can upload both an opening and a closing image, and Hailuo AI generates seamless motion between them. This unlocks precise narrative shaping, transition effects, and multi-shot continuity that purely text-driven generators cannot match. It is particularly valuable for creators stitching longer sequences from short clips.
A unified creative agent that handles multi-step prompts across video, image, and audio generation in one workspace. Instead of switching tools, users describe a higher-level creative goal and the agent expands prompts, generates assets, and coordinates outputs. This positions Hailuo as an end-to-end creative platform rather than a single-modality tool.
Built-in templates including CineScope, ASMR, Morph, StyleSwitch, PetPal, BabyForm, SnapMorph, and FunSnap let users apply viral-style effects with a single click. Each template is tuned to a popular short-form trend and accelerates content creation for social media. This reduces prompt engineering effort for non-expert creators.
Available under the new Tools tab, Light Studio enables creators to relight existing footage or generated clips, changing mood, time of day, or directional lighting without re-shooting. It powers the active $1,000 Relighting Challenge and demonstrates Hailuo's expansion beyond pure generation into post-production workflows.
Hailuo's underlying MiniMax video model is widely benchmarked for strong motion physics, camera dynamics, and human anatomy, with output resolution up to 1080p HD. Independent creator comparisons frequently rank it among the top open-access video generators alongside Runway Gen-3 and Kling. This makes it suitable for client-grade short-form deliverables.
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Recent platform updates include the launch of the Hailuo AI Agent for unified multi-modal creation, a new Tools tab featuring Light Studio for relighting, the unified AI creative space combining video/image/audio, the Creator Partnership Program (CPP), and an active $1,000 Relighting Challenge for community creators.
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