Hailuo AI

Hailuo AI is a Video Generation platform developed by MiniMax that creates high-quality videos from text prompts and images, with pricing starting at free. It targets content creators, marketers, social media producers, and visual artists who need fast, cinematic AI-generated video without traditional production overhead.

Launched in 2024 by Chinese AI lab MiniMax, Hailuo AI has rapidly become one of the most discussed video generation tools, drawing comparisons to Runway, Kling, and Sora for its motion fidelity and prompt adherence. The platform offers text-to-video, image-to-video, and start/end frame interpolation, allowing users to define both the opening and closing frame of a clip and let the model generate the in-between motion. Recent updates have unified video, image, and audio generation in a single creative space and introduced the Hailuo AI Agent, a multi-step creative assistant that orchestrates prompts, edits, and renders across modalities. Built-in templates such as CineScope, ASMR, StyleSwitch, Morph, PetPal, and BabyForm let users apply trending visual effects with one click, and the Light Studio tool inside the new Tools tab enables relighting of existing footage.

Compared to the other 870+ AI tools in our directory, Hailuo AI distinguishes itself by combining a generous free tier with cinematic 1080p output and frame-level control that competitors like Runway typically gate behind premium plans. Pricing follows a freemium model with paid tiers starting at $9.99/month, making it more accessible than Runway Gen-3 (starting at $15/month) while delivering competitive motion quality. The active Creator Partnership Program (CPP) and the $1,000 Relighting Challenge demonstrate ongoing investment in community growth, and the multilingual interface supports both English and Chinese audiences. Limitations include a maximum clip length of around 6–10 seconds per generation, watermarking on free outputs, and content moderation that restricts certain creative categories.