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Sora

OpenAI's flagship text-to-video model and standalone product for generating cinematic, consistent AI video from prompts.

Starting at$20/month
Visit Sora →
💡

In Plain English

OpenAI's flagship text-to-video model and standalone product for generating cinematic, consistent AI video from prompts.

OverviewFeaturesPricingUse CasesFAQ

Overview

Sora is OpenAI's text-to-video model and the brand for its consumer video generation product at sora.com. Users type a prompt or upload an image, sketch, or short clip as a seed, and Sora generates high-fidelity video in cinematic, animated, and abstract styles, with realistic motion, object permanence, and camera control. Features include Storyboard for multi-shot scenes, Remix for editing existing videos with natural language, Blend for fusing two clips, and Loop for seamless looping. Sora 2 improved physics, multi-character consistency, and added native audio (dialogue, sound effects, music). Pricing: ChatGPT Plus ($20/mo, limited), ChatGPT Pro ($200/mo, higher quotas), and a per-second API. Sora competes with Google Veo, Kling, Pika, Runway Gen-3, and Luma Dream Machine.

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Key Features

Feature information is available on the official website.

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Pricing Plans

ChatGPT Plus

$20/month

    ChatGPT Pro

    $200/month

      API

      Usage-based

        See Full Pricing →Free vs Paid →Is it worth it? →

        Ready to get started with Sora?

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        Best Use Cases

        🎯

        Short-form video for TikTok, Reels, and YouTube Shorts

        ⚡

        Ad concepts and storyboards for creative teams

        🔧

        Pre-visualisation for film and animation

        🚀

        Product marketing demos and explainers

        Pros & Cons

        ✓ Pros

        • ✓Best-in-class physics and multi-character consistency in production AI video
        • ✓Native audio collapses a two-tool workflow into one model
        • ✓Distribution through ChatGPT means zero friction for existing subscribers
        • ✓Storyboard and Remix make narrative video direction actually feasible

        ✗ Cons

        • ✗$200/month Pro is a steep step up from the $20 Plus tier
        • ✗Generation queues are long for popular prompts during peak hours
        • ✗Content policy is strict and rejects prompts involving people or IP
        • ✗Maximum clip duration still trails Runway Gen-3 for true long-form work

        Frequently Asked Questions

        How much does Sora cost?+

        Sora pricing starts at $20/month. They offer 3 pricing tiers.
        🦞

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        Quick Info

        Category

        AI Video

        Website

        openai.com/sora
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