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Pricing sourced from Google Flow · Last verified March 2026
Google Flow is powered by two of Google's most advanced generative models: Veo 3.1 for video generation with native audio, and Nano Banana Pro for image generation and upscaling. Veo 3.1 handles text-to-video, frames-to-video, and ingredients-to-video workflows, while Nano Banana Pro drives 2K image upscaling on the free and Pro tiers and 4K upscaling on the Ultra tier. Both models are accessible across all pricing plans, though monthly credit caps vary by tier.
Flow offers three tiers: a Free plan with 100 starter credits plus 50 daily credits, Google AI Pro at $19.99/month with 1,000 monthly credits and 1080p upscaling, and Google AI Ultra at $249.99/month (promoted at $124.99/month for the first 3 months) with 25,000 monthly credits and 4K upscaling. Pro and Ultra subscribers also receive Gemini app access, Gemini integrations in Gmail and Docs, and expanded Google cloud storage (2 TB on Pro, 30 TB on Ultra). Top-up credits are available on Pro and Ultra if you exhaust your monthly allowance.
Ingredients to Video is Flow's signature feature that lets you tag specific visual elements — characters, props, outfits, locations — so the model preserves them consistently across multiple generated shots. Unlike standard text-to-video where each generation is independent, ingredients-based generation solves the character drift problem that makes most AI video unusable for narrative filmmaking. You build a library of tagged ingredients in Scenebuilder, then reference them in prompts to produce coherent multi-shot sequences. This is why Flow appeals to filmmakers creating short films rather than one-off clips.
Flow is available in 149+ countries, making it one of the more broadly accessible AI video platforms, though some regions may have restricted access depending on local regulations around generative AI. You need a Google account to sign in, and paid tiers are billed through Google's standard subscription infrastructure. Check the Flow FAQ on labs.google/flow for the current country list and any regional feature differences.
Flow is the best fit for creators who want deep control over shot consistency through Ingredients tagging and who already use or plan to subscribe to Google's AI ecosystem — Ultra subscribers effectively get Gemini 3.1 Pro, YouTube Premium, and 30 TB of storage bundled with their video generator. Runway is typically stronger for rapid professional post-production workflows and established team features, while OpenAI's Sora appeals to users already in the ChatGPT ecosystem. Compared to the other video generation tools in our directory of 870+ AI tools, Flow's strongest differentiators are the filmmaker-oriented Scenebuilder UI and Veo 3.1's native audio output.
AI builders and operators use Google Flow to streamline their workflow.
Try Google Flow Now →AI-powered video and image generation tools for creators, filmmakers, and artists, building foundational General World Models.
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