An AI creative studio for creating, refining, and composing videos, images, and stories using Google's advanced AI models with features like text-to-video, object manipulation, and scene extension.
Google Flow is an AI video generation studio that lets filmmakers and creatives generate, refine, and compose cinematic videos, images, and stories using Google's Veo 3.1 and Nano Banana Pro models, with pricing starting free (100 credits plus 50 daily) and paid plans from $19.99/month. It targets professional filmmakers, indie creators, marketers, and visual storytellers who need granular creative control over AI-generated footage.
Built by Google Labs specifically with and for creatives, Flow distinguishes itself from general-purpose video generators by emphasizing a three-stage workflow: Create (text-to-video, frames-to-video, ingredients-to-video), Refine (insert/remove objects, extend scenes, camera angle control), and Compose (Scenebuilder asset management). The Ingredients to Video feature lets creators tag specific visual elements â characters, props, locations â that the model preserves across shots, solving the consistency problem that plagues most AI video tools. Veo 3.1 integration brings native audio generation and high-fidelity 1080p output, while Nano Banana Pro handles image generation and 2K upscaling on the free tier (4K on Ultra).
Flow is available in 149+ countries and ships in three tiers: a free plan with 100 starter credits plus 50 daily, Google AI Pro at $19.99/month with 1,000 monthly credits and 1080p upscaling, and Google AI Ultra at $249.99/month (promoted at $124.99 for the first 3 months) with 25,000 credits and 4K upscaling. Compared to the dozens of other AI video generation tools in our directory of 870+ AI tools, Flow's differentiator is the bundled Google AI subscription value â Ultra includes Gemini 3.1 Pro with Deep Think, YouTube Premium, and 30 TB of storage, making it a cross-product package rather than a standalone generator. Filmmakers like Junie Lau, Dave Clark, and Henry Daubrez have already published short films made with Flow, showcased on Flow TV.
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Tag specific visual elements â characters, outfits, props, locations â so the Veo 3.1 model preserves them consistently across every shot you generate. This solves the character-drift problem that makes most AI video generators unusable for narrative work, letting filmmakers build multi-shot sequences that feel continuous.
A unified asset-management workspace that lets creators gather, organize, and compose their generated clips, images, and ingredients in one place. Drag-and-drop ordering, view switching, and collections mean you can assemble a full scene without exporting to a separate editor.
Surgically edit AI-generated footage by inserting new objects into a scene or removing unwanted elements without regenerating the entire clip. This dramatically cuts iteration cost when a client or director requests a single-element change in an otherwise approved shot.
Extend the length of any generated clip by prompting Flow to continue the scene forward from the last frame, using Veo 3.1's motion and style understanding. This is especially useful for hitting exact platform durations (15s TikTok, 30s ads, 60s Reels) without regenerating the entire shot.
Direct the virtual camera by specifying angles, movements, and framing â pans, push-ins, dolly moves, and over-the-shoulder perspectives. This gives Flow a cinematographic vocabulary most general-purpose AI video tools lack, letting directors match established visual language rather than accept whatever the model produces.
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$19.99/month
$249.99/month ($124.99/mo for first 3 months)
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Flow launched with Google's Veo 3.1 video model and Nano Banana Pro image model, featuring native audio generation in Veo 3.1, 4K upscaling on the Ultra tier, and the Ingredients to Video tagging system for cross-shot consistency. The Ultra plan is currently promoted at $124.99/month for the first 3 months (regular price $249.99/month), and Flow is now live in 149+ countries.
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