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GA4 Pricing & Plans 2026

Complete pricing guide for GA4. Compare all plans, analyze costs, and find the perfect tier for your needs.

Try GA4 Free →Compare Plans ↓

Not sure if free is enough? See our Free vs Paid comparison →
Still deciding? Read our full verdict on whether GA4 is worth it →

🆓Free Tier Available
💎4 Paid Plans
⚡No Setup Fees

Choose Your Plan

Plan

$0/month

Monthly free plan; no paid billing amount listed for this tier

60 credits per month; estimated at about 16 insights with charts or about 4 dashboards; all data sources supported; each AI agent step such as running a query, transforming data, building a chart or KPI, or regenerating a dashboard card costs 1 credit.

  • ✓60 credits per month
  • ✓All data sources supported
  • ✓Core analysis features
  • ✓Live chat support
  • ✓GA4 property connection
  • ✓GA4 BigQuery export support
Start Free Trial →

Plan

$25/month

$25 per month

1500 credits per month; estimated at about 400 insights with charts or about 100 dashboards per month; all data sources supported; each AI agent step such as running a query, transforming data, building a chart or KPI, or regenerating a dashboard card costs 1 credit.

  • ✓1500 credits per month
  • ✓All data sources supported
  • ✓Shareable dashboards
  • ✓Auto report scheduling
  • ✓Priority support
  • ✓AI marketing data analysis
  • ✓Natural-language analytics questions
Start Free Trial →
Most Popular

Plan

$45/seat/month

$45 per paid seat per month with a 2-seat minimum, so the minimum published Team billing amount is $90/month

3000 credits per paid seat per month; estimated at about 800 insights with charts or about 200 dashboards per paid seat; all data sources supported; each AI agent step such as running a query, transforming data, building a chart or KPI, or regenerating a dashboard card costs 1 credit.

  • ✓3000 credits per paid seat per month
  • ✓Everything in Pro
  • ✓Shared workspace and team billing
  • ✓Team usage visibility
  • ✓Collaboration and admin controls
  • ✓Shareable automated dashboards
  • ✓Conversion funnel and attribution analysis
Start Free Trial →

Plan

Custom

Quote-based; contact Anomaly AI for contract amount, billing term, and volume discount details

Tailored credit allocation; public pricing does not disclose a fixed Enterprise credit cap, GA4 property limit, dashboard limit, report scheduling limit, BigQuery usage limit, or data history cap.

  • ✓Custom credit allocation
  • ✓Volume discounts
  • ✓Dedicated support
  • ✓SSO + SAML
  • ✓Custom SLA
  • ✓Advanced security and compliance
  • ✓GA4 property connection
  • ✓GA4 BigQuery export support
Start Free Trial →

Pricing sourced from GA4 · Last verified March 2026

Feature Comparison

FeaturesPlanPlanPlanPlan
60 credits per month✓✓✓✓
All data sources supported✓✓✓✓
Core analysis features✓✓✓✓
Live chat support✓✓✓✓
GA4 property connection✓✓✓✓
GA4 BigQuery export support✓✓✓✓
1500 credits per month—✓✓✓
Shareable dashboards—✓✓✓
Auto report scheduling—✓✓✓
Priority support—✓✓✓
AI marketing data analysis—✓✓✓
Natural-language analytics questions—✓✓✓
3000 credits per paid seat per month——✓✓
Everything in Pro——✓✓
Shared workspace and team billing——✓✓
Team usage visibility——✓✓
Collaboration and admin controls——✓✓
Shareable automated dashboards——✓✓
Conversion funnel and attribution analysis——✓✓
Custom credit allocation———✓
Volume discounts———✓
Dedicated support———✓
SSO + SAML———✓
Custom SLA———✓
Advanced security and compliance———✓

Is GA4 Worth It?

✅ Why Choose GA4

  • • Supports 2 GA4 data access paths: direct GA4 API connection and GA4 BigQuery export, giving teams flexibility based on their analytics setup.
  • • Automates a 4-step analytics workflow from connection to AI analysis, natural-language querying, and dashboard visualization.
  • • Can analyze months or years of historical GA4 data when the user has enabled GA4 BigQuery export.
  • • Dashboards update automatically after GA4 data becomes available, which the website says typically happens within 24-48 hours in Google's system.
  • • Reduces dependence on GA4 Explorations by letting users ask plain-English questions instead of manually selecting dimensions, metrics, and segments.
  • • Covers marketing-specific analysis areas including conversion funnels, attribution, campaigns, traffic sources, user journeys, and audience behavior.

⚠️ Consider This

  • • Self-serve pricing is published by monthly credits, but buyers should confirm whether their GA4 usage pattern, dashboard refresh volume, and BigQuery workflows require Team or Enterprise capacity.
  • • Historical analysis is strongest only if GA4 BigQuery export is already enabled; otherwise users are limited by GA4's standard data retention period.
  • • Dashboard freshness is tied to GA4 data availability, which the website says is typically 24-48 hours unless BigQuery streaming export is used.
  • • The product is specialized for GA4 data, so it is not a general BI platform for every business database or marketing channel by default.
  • • Teams still need properly implemented GA4 events and conversions; AI analysis cannot fix incomplete tracking or missing event instrumentation.

What Users Say About GA4

👍 What Users Love

  • ✓Supports 2 GA4 data access paths: direct GA4 API connection and GA4 BigQuery export, giving teams flexibility based on their analytics setup.
  • ✓Automates a 4-step analytics workflow from connection to AI analysis, natural-language querying, and dashboard visualization.
  • ✓Can analyze months or years of historical GA4 data when the user has enabled GA4 BigQuery export.
  • ✓Dashboards update automatically after GA4 data becomes available, which the website says typically happens within 24-48 hours in Google's system.
  • ✓Reduces dependence on GA4 Explorations by letting users ask plain-English questions instead of manually selecting dimensions, metrics, and segments.
  • ✓Covers marketing-specific analysis areas including conversion funnels, attribution, campaigns, traffic sources, user journeys, and audience behavior.

👎 Common Concerns

  • ⚠Self-serve pricing is published by monthly credits, but buyers should confirm whether their GA4 usage pattern, dashboard refresh volume, and BigQuery workflows require Team or Enterprise capacity.
  • ⚠Historical analysis is strongest only if GA4 BigQuery export is already enabled; otherwise users are limited by GA4's standard data retention period.
  • ⚠Dashboard freshness is tied to GA4 data availability, which the website says is typically 24-48 hours unless BigQuery streaming export is used.
  • ⚠The product is specialized for GA4 data, so it is not a general BI platform for every business database or marketing channel by default.
  • ⚠Teams still need properly implemented GA4 events and conversions; AI analysis cannot fix incomplete tracking or missing event instrumentation.

Pricing FAQ

How does GA4 connect to my analytics data?

The website describes 2 connection methods: direct connection to GA4 through the API and analysis through a GA4 BigQuery export. Users authenticate with a Google account, then choose which GA4 properties they want Anomaly AI to analyze. BigQuery support is important for teams that need event-level history, deeper analysis, or access to data beyond standard GA4 reporting limits.

Can GA4 analyze historical Google Analytics data?

Yes, but the depth depends on how your GA4 data is stored. The website states that if GA4 BigQuery export is enabled, users can analyze months or years of historical data. Without BigQuery export, analysis is limited to GA4's standard data retention period, so teams that need long lookback windows should confirm their export setup before relying on the tool.

How is GA4 different from GA4 Explorations?

GA4 Explorations require users to manually choose dimensions, metrics, and segments inside Google's interface. Anomaly AI's GA4 tool is positioned as an AI data analyst that lets users ask plain-English questions and get automated insights about campaigns, funnels, attribution, and user behavior. That makes it better suited for marketing teams that need recurring analysis and shareable dashboards rather than one-off manual reports.

How often do the dashboards update?

The website says GA4 data typically updates within 24-48 hours in Google's system. Once data is available, Anomaly AI dashboards sync automatically with the latest GA4 data. For teams that need faster or real-time analysis, the website specifically points to GA4 BigQuery streaming export as the relevant setup.

Do users need to understand GA4 dimensions and metrics?

The website says users do not need to know GA4 reporting structures to get value from the product. The AI is designed to understand GA4 data structures and generate insights automatically from events, conversions, traffic sources, and user behavior. However, teams still benefit from clean tracking implementation because the analysis depends on the quality and completeness of the underlying GA4 data.

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