AI creative studio for generating and editing videos, images, and stories using Google's advanced AI models.
Flow is a Creative AI studio from Google Labs that lets filmmakers and creators generate, refine, and compose videos, images, and stories using Google's most advanced AI models including Veo 3.1 and Imagen 3, with pricing starting free and scaling to $249.99/month for Ultra. It targets filmmakers, content creators, marketers, and storytellers who need professional-grade AI video generation with granular creative control.
Flow stands out as one of the few AI video studios that bundles text-to-video, frames-to-video, and ingredients-to-video workflows into a single unified interface. The free tier includes 100 starter credits plus 50 daily credits, access to Veo 3.1 and Imagen 3, text-to-video generation, frames-to-video, ingredients-to-video, video extension, insert/remove object tools, Scenebuilder, and 2K image upscaling. This generous free allocation is unusual compared to competitors like Runway and Pika, which typically gate their most powerful models behind paid plans.
The Google AI Pro tier at $19.99/month (currently promoted at $0 for the first month) unlocks 1,000 monthly credits, 1080p upscaling, higher image generation limits, and top-up credit availability. It also bundles the Gemini app with Gemini Advanced, Gemini integration in Gmail and Docs, and 2TB of cloud storage across Photos, Drive, and Gmail. The Google AI Ultra tier at $249.99/month ($124.99/month for the first three months) provides 25,000 monthly credits, 4K image and video upscaling, Deep Think model access, YouTube Premium, and 30TB of total storage. Flow is available in 149+ countries and is positioned by Google as a collaborative studio built with and for creatives, with featured filmmakers like Junie Lau, Dave Clark, and Henry Daubrez showcasing short films such as FIT CHECK, THE DEGENERATES, Alt Spectrum, ZOO BREAK, PASSENGERS, MICROVERSE, and ULTRA WIDE. Flow's tight integration with the broader Google AI ecosystem (Gemini, Workspace, Photos) makes it a compelling choice for creators already invested in Google's tools.
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Flow ships with Veo 3.1, Google's most advanced video generation model, accessible even on the free tier. Creators can generate video from a text prompt or start from keyframes to maintain visual continuity, which is essential for narrative shot construction. This puts Flow's flagship video capability on par with or ahead of paid-only tiers at competing services.
Rather than typing a single prompt, creators add 'ingredients' (character references, objects, styles, environments) by tagging them into a scene. The model then composes a video using the specified elements, giving directors more granular control over what appears on screen. This workflow is particularly useful for character consistency across multiple shots in a short film.
Scenebuilder is Flow's multi-shot composition tool that lets creators sequence generated clips into a coherent scene with continuity. Combined with the Compose stage, where assets are gathered and managed in a unified space, it turns Flow from a single-clip generator into an end-to-end short film studio. Drag-and-drop and collections support keep complex projects organized.
Flow offers non-destructive edits so creators can add or remove specific objects and extend an existing clip's runtime without regenerating the entire scene. This is critical for iterating on a shot where 90% of the result is correct and only one element needs changing, saving credits and preserving creative intent. Camera angle and 'Change view' controls further refine shots after initial generation.
All tiers support 2K image upscaling; Pro adds 1080p video upscaling and Ultra unlocks 4K image and video upscaling for delivery-ready output. Paid tiers also bundle Gemini Advanced (and Deep Think on Ultra), Gemini in Gmail/Docs, up to 30TB of storage, and YouTube Premium on Ultra. This makes Flow effectively a Google AI super-bundle for creators already in the Google ecosystem.
$0/mo
$19.99/mo ($0 for first month)
$249.99/mo ($124.99/mo for first 3 months)
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Flow ships with Veo 3.1 (Google's latest video model) and Imagen 3 for image generation, both accessible on the free tier. Paid tiers integrate Gemini Advanced, with the Ultra plan adding Deep Think reasoning. Promotional pricing offers Google AI Pro at $0 for the first month and Google AI Ultra at $124.99/month for the first three months. Availability has expanded to 149+ countries.
Video Generation
AI-powered video and image generation tools for creators, filmmakers, and artists, building foundational General World Models.
AI Video
AI video generation platform that transforms images and text into dynamic videos with creative effects and animations.
Video Generation
AI-powered video and image generation platform that converts text and images into dynamic videos, featuring text-to-video, image-to-video, lip sync, and various video effects capabilities.
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