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  4. Dynamic Yield
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← Back to Dynamic Yield Overview

Dynamic Yield Pricing & Plans 2026

Complete pricing guide for Dynamic Yield. Compare all plans, analyze costs, and find the perfect tier for your needs.

Try Dynamic Yield Free →Compare Plans ↓

Not sure if free is enough? See our Free vs Paid comparison →
Still deciding? Read our full verdict on whether Dynamic Yield is worth it →

💎2 Paid Plans
⚡No Setup Fees

Choose Your Plan

Enterprise

$35,000+/year

mo

  • ✓AdaptML deep learning personalization engine
  • ✓Experience OS across web, mobile, email, and kiosks
  • ✓Visual editor with 100+ campaign templates
  • ✓A/B testing and optimization workflows
  • ✓Cross-channel audience management
  • ✓Product recommendations and sorting optimizer
  • ✓Dedicated Customer Success Manager
  • ✓Enterprise security and compliance
Contact Sales →
Most Popular

Enterprise Plus

Custom quote

mo

  • ✓All Enterprise features included
  • ✓Shopping Muse generative AI shopping assistant
  • ✓Experience Search with multimodal AI capabilities
  • ✓Mastercard Element transaction data and spend insights
  • ✓Predictive audience modeling and market basket analysis
  • ✓Advanced API access and custom integrations
  • ✓Priority support and strategic consulting services
Start Free Trial →

Pricing sourced from Dynamic Yield · Last verified March 2026

Feature Comparison

FeaturesEnterpriseEnterprise Plus
AdaptML deep learning personalization engine✓✓
Experience OS across web, mobile, email, and kiosks✓✓
Visual editor with 100+ campaign templates✓✓
A/B testing and optimization workflows✓✓
Cross-channel audience management✓✓
Product recommendations and sorting optimizer✓✓
Dedicated Customer Success Manager✓✓
Enterprise security and compliance✓✓
All Enterprise features included—✓
Shopping Muse generative AI shopping assistant—✓
Experience Search with multimodal AI capabilities—✓
Mastercard Element transaction data and spend insights—✓
Predictive audience modeling and market basket analysis—✓
Advanced API access and custom integrations—✓
Priority support and strategic consulting services—✓

Is Dynamic Yield Worth It?

✅ Why Choose Dynamic Yield

  • • AdaptML deep learning delivers individualized experiences using RNN and NLP within milliseconds
  • • Comprehensive Experience OS spanning web, mobile apps, email, and physical touchpoints like kiosks
  • • Exclusive Mastercard Element data provides transaction insights unavailable to pure software vendors
  • • Shopping Muse generative AI assistant offers conversational shopping experiences with LLM integration
  • • Visual editor and 100+ templates enable non-technical teams to deploy personalization without dev dependencies
  • • Proven enterprise scale processing tens of millions of daily transactions for 400+ global brands

⚠️ Consider This

  • • High enterprise pricing starting at $35,000/year excludes small to medium-sized businesses
  • • Requires substantial traffic volume (500k+ monthly visitors) to achieve effective AI model accuracy
  • • Complex implementation requiring dedicated personalization team and significant technical expertise
  • • Analytics depth limitations often require export to GA4 or Adobe Analytics for deeper attribution
  • • Learning curve with concepts like Sections and Page Contexts taking weeks to months to master

What Users Say About Dynamic Yield

👍 What Users Love

  • ✓AdaptML deep learning delivers individualized experiences using RNN and NLP within milliseconds
  • ✓Comprehensive Experience OS spanning web, mobile apps, email, and physical touchpoints like kiosks
  • ✓Exclusive Mastercard Element data provides transaction insights unavailable to pure software vendors
  • ✓Shopping Muse generative AI assistant offers conversational shopping experiences with LLM integration
  • ✓Visual editor and 100+ templates enable non-technical teams to deploy personalization without dev dependencies
  • ✓Proven enterprise scale processing tens of millions of daily transactions for 400+ global brands
  • ✓Experience Search transforms search into intent understanding using multimodal AI capabilities
  • ✓Strong support with Customer Success Managers providing strategic guidance and campaign playbooks

👎 Common Concerns

  • ⚠High enterprise pricing starting at $35,000/year excludes small to medium-sized businesses
  • ⚠Requires substantial traffic volume (500k+ monthly visitors) to achieve effective AI model accuracy
  • ⚠Complex implementation requiring dedicated personalization team and significant technical expertise
  • ⚠Analytics depth limitations often require export to GA4 or Adobe Analytics for deeper attribution
  • ⚠Learning curve with concepts like Sections and Page Contexts taking weeks to months to master
  • ⚠Documentation can be sparse for edge cases and complex API implementations
  • ⚠Engineering dependency for native app integrations and custom data model implementations
  • ⚠Poor value proposition for low-traffic sites under 100k monthly visitors where simpler tools may perform equally

Pricing FAQ

What is the minimum traffic requirement for Dynamic Yield to be effective?

Dynamic Yield works best with high-traffic sites having 500k+ monthly visitors and 1,000+ SKUs. The AdaptML machine learning engine needs sufficient statistical data to train effectively and deliver meaningful personalization improvements.

How does Mastercard ownership benefit Dynamic Yield users?

Mastercard ownership provides access to Element data including anonymous transaction insights, predictive spend models, and market basket analysis that pure software vendors cannot offer. This is particularly valuable for financial services and large retailers.

What makes Dynamic Yield different from other personalization platforms?

Dynamic Yield operates as an Experience OS orchestrating personalization across all touchpoints (web, app, email, kiosks) using AdaptML deep learning, generative AI through Shopping Muse, and exclusive Mastercard transaction data for enhanced targeting.

Does Dynamic Yield require technical expertise to implement?

While the visual editor enables marketers to create basic campaigns without coding, full implementation requires engineering support for API integration, native app SDKs, and custom data models. Most enterprises need a dedicated personalization team.

What is included in Dynamic Yield's pricing structure?

Pricing is based on monthly active users (MAU), modules selected (Web, A/B, cross-channel sync, Experience Search, Shopping Muse), API usage, and optional Mastercard Element data access. Entry point starts around $35,000 annually with custom enterprise quotes.

Ready to Get Started?

AI builders and operators use Dynamic Yield to streamline their workflow.

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More about Dynamic Yield

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