No free plan. The cheapest way in is Enterprise at $35,000+/year. Consider free alternatives in the ai ecommerce category if budget is tight.
Dynamic Yield works best with high-traffic sites having 500k+ monthly visitors and 1,000+ SKUs. The AdaptML machine learning engine needs sufficient statistical data to train effectively and deliver meaningful personalization improvements.
Mastercard ownership provides access to Element data including anonymous transaction insights, predictive spend models, and market basket analysis that pure software vendors cannot offer. This is particularly valuable for financial services and large retailers.
Dynamic Yield operates as an Experience OS orchestrating personalization across all touchpoints (web, app, email, kiosks) using AdaptML deep learning, generative AI through Shopping Muse, and exclusive Mastercard transaction data for enhanced targeting.
While the visual editor enables marketers to create basic campaigns without coding, full implementation requires engineering support for API integration, native app SDKs, and custom data models. Most enterprises need a dedicated personalization team.
Pricing is based on monthly active users (MAU), modules selected (Web, A/B, cross-channel sync, Experience Search, Shopping Muse), API usage, and optional Mastercard Element data access. Entry point starts around $35,000 annually with custom enterprise quotes.
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Last verified March 2026