Clearbit (now part of HubSpot) is a B2B data enrichment platform that provides real-time company and contact intelligence for sales, marketing, and operations teams. It enriches your existing customer data with firmographic details like company size, industry, technology stack, and funding status, plus individual attributes like job title, seniority, and social profiles. Clearbit powers lead scoring, form shortening, personalized marketing, and sales prospecting by automatically appending verified data to every record in your CRM, marketing automation, or custom applications via API.
Enriches your customer data in real-time — instantly learn a lead's company, role, and revenue to qualify prospects faster.
Clearbit has established itself as the gold standard for B2B data enrichment, providing real-time company and contact intelligence that transforms how businesses qualify leads and personalize outreach. Unlike static database providers, Clearbit's API-first approach delivers fresh, verified data on-demand through seamless integrations with CRMs, marketing automation platforms, and sales tools. The Person Enrichment API takes an email address and returns comprehensive profile data including job title, seniority level, social profiles, and employment history. Company Enrichment provides detailed firmographic data including employee count, revenue estimates, technology stack, funding information, and industry classification. What sets Clearbit apart is data quality - they combine multiple data sources with machine learning algorithms to achieve 85%+ accuracy rates. The real-time nature means you get current information rather than outdated database records. Pricing follows usage-based model starting at $99/month for 1,000 enrichments, scaling to enterprise contracts for high-volume users. The Reveal product identifies anonymous website visitors by company, enabling account-based marketing strategies. Integration depth is exceptional with native SDKs for major programming languages and pre-built connectors for Salesforce, HubSpot, Marketo, and other sales tools. Advanced features include lookalike audience identification, lead scoring based on ideal customer profiles, and progressive profiling for forms. The main limitation is cost - at $0.10-0.50 per enrichment, costs add up quickly for large-scale operations.
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Clearbit (now part of HubSpot) provides best-in-class company and contact enrichment data through a clean API. The Reveal product for identifying anonymous website visitors is particularly valuable for sales teams. Data quality for US-based tech companies is excellent, though coverage drops off for non-tech industries and non-US markets. The HubSpot acquisition has improved integration with HubSpot CRM but raised questions about continued support for standalone API customers and Salesforce integrations.
Real-time contact data enrichment providing job titles, company information, social profiles, and employment history
Use Case:
Automatically qualifying inbound leads by enriching email addresses from form submissions to prioritize enterprise prospects
Comprehensive firmographic data including employee count, revenue, technology stack, and funding information
Use Case:
Identifying high-value prospects by enriching company domains to find fast-growing startups with recent funding rounds
Identifies companies visiting your website anonymously using IP address and behavioral data
Use Case:
Triggering targeted sales outreach when target accounts visit pricing pages or specific product sections
Database search functionality to find contacts matching specific criteria with real-time verification
Use Case:
Building targeted prospect lists of VP Sales contacts at Series B SaaS companies in specific geographic regions
Fraud detection and risk scoring for new sign-ups based on email, IP, and behavioral patterns
Use Case:
Preventing fraudulent trial signups by identifying suspicious email addresses and company information
Integration with Facebook and Google Ads to create custom audiences based on enriched customer data
Use Case:
Creating lookalike audiences for paid advertising using enriched customer firmographic data to improve ad targeting
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View Pricing Options →Account-Based Marketing (ABM)
Lead Qualification & Scoring
Sales Outreach Personalization
Customer Success & Expansion
Clearbit works with these platforms and services:
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Clearbit maintains 85%+ accuracy through real-time verification and machine learning. Unlike static databases updated quarterly, Clearbit's data is verified at query time. They combine 100+ data sources and use algorithms to resolve conflicts, resulting in significantly higher accuracy than traditional providers.
Pricing starts at $99/month for 1,000 enrichments ($0.10 each), scaling to $0.05-0.07 per enrichment at higher volumes. For 10,000 monthly enrichments, budget $500-700/month. Enterprise contracts with higher volumes can negotiate lower per-unit costs.
Clearbit offers native integrations for Salesforce, HubSpot, Marketo, Pardot, and 50+ other platforms. Most integrations are real-time - when a new lead enters your CRM, Clearbit automatically enriches the data. They also provide webhooks and REST APIs for custom integrations.
No, Clearbit Reveal identifies companies (not individuals) based on IP addresses. You'll see which companies visited specific pages, but not individual employee names. This approach balances valuable account intelligence with privacy compliance.
Yes, Clearbit is GDPR compliant and sources data through consent-based collection methods. They maintain data processing agreements, support right-to-deletion requests, and provide transparency about data sources. Their privacy-first approach differs from database providers using purchased lists.
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In 2026, Clearbit enhanced agent capabilities with improved real-time enrichment speed, better international data coverage, AI-powered lead scoring, and enhanced privacy controls for compliant data usage.
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