Clearbit (now part of HubSpot) is a B2B data enrichment platform that provides real-time company and contact intelligence for sales, marketing, and operations teams. It enriches your existing customer data with firmographic details like company size, industry, technology stack, and funding status, plus individual attributes like job title, seniority, and social profiles. Clearbit powers lead scoring, form shortening, personalized marketing, and sales prospecting by automatically appending verified data to every record in your CRM, marketing automation, or custom applications via API.
Enriches your customer data in real-time — instantly learn a lead's company, role, and revenue to qualify prospects faster.
Clearbit is a B2B data enrichment platform that combines public web data, proprietary datasets, and LLM-powered processing to deliver precise company and contact intelligence, with pricing starting at $99/month for 1,000 enrichments. It's built for revenue teams at B2B SaaS companies who need accurate firmographic and contact data to power lead scoring, routing, and personalized outreach.
Following its 2023 acquisition by HubSpot, Clearbit has been integrated into HubSpot's B2B customer platform while continuing to operate as a standalone enrichment service. The platform's data foundation gathers information from public web sources, proprietary collection methods, and large language models that convert unstructured information into standardized datasets. Core capabilities include Person Enrichment (resolving an email to a full profile with title, seniority, and social data), Company Enrichment (firmographics including 6-digit NAICS, GICS, and SIC industry codes, corporate hierarchies, and technographics), Reveal (anonymous website visitor identification by company via IP intelligence), and Dynamic Form Shortening (reducing form fields to only those Clearbit cannot auto-fill from an email address).
Based on our analysis of 870+ AI tools, Clearbit consistently ranks among the top three B2B data enrichment platforms for data quality and API reliability, with claimed accuracy rates of 85%+ and global coverage across every country and language. Compared to ZoomInfo's massive contact database approach or Apollo.io's all-in-one prospecting suite, Clearbit's strengths are real-time API enrichment, normalized role/seniority taxonomies that map cleanly to Ideal Customer Profiles, and corporate hierarchy data that helps sales teams route leads to the right rep. The trade-offs are usage-based pricing that escalates quickly at scale ($0.10–$0.50 per enrichment), an API-first design that requires technical implementation rather than CSV exports, and weaker outbound contact discovery compared to Apollo or ZoomInfo. Native integrations span Salesforce, HubSpot, Marketo, Pardot, and 50+ other platforms, making it best-suited for teams that already have a CRM and want to enrich data flowing through it rather than build a prospecting database from scratch.
Was this helpful?
Clearbit (now part of HubSpot) provides best-in-class company and contact enrichment data through a clean API. The Reveal product for identifying anonymous website visitors is particularly valuable for sales teams. Data quality for US-based tech companies is excellent, though coverage drops off for non-tech industries and non-US markets. The HubSpot acquisition has improved integration with HubSpot CRM but raised questions about continued support for standalone API customers and Salesforce integrations.
Submit an email address or domain and receive a structured JSON response with title, seniority, social profiles, employee count, revenue range, industry codes (NAICS/GICS/SIC), funding history, and technographics. Enrichment happens in real time at query time, drawing on public web data, proprietary sources, and LLM-based normalization rather than a static quarterly database.
A JavaScript snippet identifies the company behind every anonymous website visitor via IP intelligence and surfaces them in a visitor dashboard filtered by your Ideal Customer Profile. The output feeds ABM ad audiences, sales notification workflows, and outbound prioritization, while staying compliant by never resolving to individual people.
Drop a Clearbit script into your marketing forms to hide any field Clearbit can auto-fill from the entered email — typical results trim 8-field forms down to 2 or 3 visible fields. The full record is still captured behind the scenes, so reporting and routing get 100% data coverage without sacrificing conversion rate.
Free-text job titles like 'Sr. Director of Demand Gen, North America' are mapped to standardized role and seniority values that align cleanly with ICP and persona definitions. Industries are categorized down to 6-digit NAICS, GICS, and SIC, which is significantly more granular than most competitors and enables surgical segmentation.
Clearbit links subsidiaries, divisions, and acquired brands to their parent companies, exposing the full corporate tree on every enriched record. This is critical for enterprise sales teams, where routing a lead from a wholly-owned subsidiary to the rep covering the parent account is the difference between a closed deal and a duplicate-account fire drill.
Paid
View Details →Ready to get started with Clearbit?
View Pricing Options →Clearbit works with these platforms and services:
We believe in transparent reviews. Here's what Clearbit doesn't handle well:
Weekly insights on the latest AI tools, features, and trends delivered to your inbox.
As of 2026, Clearbit operates as part of HubSpot's B2B customer platform following the November 2023 acquisition, with its data foundation now powering HubSpot's Breeze Intelligence enrichment product. The website highlights expanded use of LLMs to convert unstructured public web data into standardized datasets, claims of global coverage across every country and language, and continued support for the standalone Clearbit customer login and APIs alongside HubSpot-native experiences.
CRM & Sales Tools
Enterprise B2B intelligence platform providing access to 321 million professional contacts and 104 million companies with AI-powered prospecting, intent data signals, and automated sales workflows to accelerate pipeline generation and revenue growth.
Automation & Workflows
All-in-one sales intelligence platform with 275M+ verified contacts, email sequences, built-in dialer, CRM, and AI-powered outreach automation for B2B sales teams.
Data & Analytics
Email finding and verification platform that discovers professional email addresses from company domains, verifies deliverability, and runs cold email campaigns. Pioneered unified credit system and pattern-based prediction across 100M+ email database — used by 6M+ professionals.
No reviews yet. Be the first to share your experience!
Get started with Clearbit and see if it's the right fit for your needs.
Get Started →Take our 60-second quiz to get personalized tool recommendations
Find Your Perfect AI Stack →Explore 20 ready-to-deploy AI agent templates for sales, support, dev, research, and operations.
Browse Agent Templates →