• Generous free tier covering up to 25,000 monthly active users with unlimited social connections and Universal Login, making it accessible for startups and side projects
• Exceptional breadth of identity protocols out of the box — OAuth 2.0, OpenID Connect, SAML, and WS-Federation — so teams rarely need to add another identity tool
• Mature SDKs and quickstarts across virtually every major web, mobile, and backend framework, with over 30 framework-specific guides reducing integration time to hours
• Strong security posture with built-in anomaly detection, breached-password checking, bot mitigation, and compliance certifications including SOC 2, HIPAA, and PCI DSS
• Extensibility via Actions lets teams run custom Node.js logic inside the authentication pipeline without forking or wrapping the auth service
• Part of Okta, with dedicated tracks for AI agent authentication (Auth for GenAI) that address emerging agentic workflow identity challenges ahead of most competitors

⚠️ Consider This

• Pricing scales aggressively beyond the free tier — B2B and enterprise features like Organizations, advanced MFA, and custom domains require Professional or Enterprise plans that can reach thousands per month at scale
• Enterprise connections, advanced MFA factors, and some attack-protection features are gated behind higher tiers, forcing upgrades as security requirements grow
• The dashboard and Management API surface area is large and can feel overwhelming for small teams; the learning curve steepens significantly when configuring Actions, Organizations, and tenant-level policies together
• Customizing the Universal Login experience deeply requires either the classic Lock widget or a fully custom implementation via the Authentication API, which adds complexity
• Latency and occasional regional outages have been reported historically, and while the 99.99% SLA on Enterprise plans mitigates this, lower tiers do not receive the same guarantees

What Users Say About Auth0

👍 What Users Love

✓Generous free tier covering up to 25,000 monthly active users with unlimited social connections and Universal Login, making it accessible for startups and side projects
✓Exceptional breadth of identity protocols out of the box — OAuth 2.0, OpenID Connect, SAML, and WS-Federation — so teams rarely need to add another identity tool
✓Mature SDKs and quickstarts across virtually every major web, mobile, and backend framework, with over 30 framework-specific guides reducing integration time to hours
✓Strong security posture with built-in anomaly detection, breached-password checking, bot mitigation, and compliance certifications including SOC 2, HIPAA, and PCI DSS
✓Extensibility via Actions lets teams run custom Node.js logic inside the authentication pipeline without forking or wrapping the auth service
✓Part of Okta, with dedicated tracks for AI agent authentication (Auth for GenAI) that address emerging agentic workflow identity challenges ahead of most competitors

👎 Common Concerns

⚠Pricing scales aggressively beyond the free tier — B2B and enterprise features like Organizations, advanced MFA, and custom domains require Professional or Enterprise plans that can reach thousands per month at scale
⚠Enterprise connections, advanced MFA factors, and some attack-protection features are gated behind higher tiers, forcing upgrades as security requirements grow
⚠The dashboard and Management API surface area is large and can feel overwhelming for small teams; the learning curve steepens significantly when configuring Actions, Organizations, and tenant-level policies together
⚠Customizing the Universal Login experience deeply requires either the classic Lock widget or a fully custom implementation via the Authentication API, which adds complexity
⚠Latency and occasional regional outages have been reported historically, and while the 99.99% SLA on Enterprise plans mitigates this, lower tiers do not receive the same guarantees

Pricing FAQ

Is Auth0 free to use in production?

Yes. Auth0 offers a free tier that supports up to 25,000 monthly active users with unlimited social connections, 2 enterprise connections, and Universal Login. This is sufficient for many production applications, especially early-stage startups and internal tools.

How is Auth0 different from Okta Workforce Identity?

Auth0 (Okta Customer Identity Cloud) is aimed at developers building customer-facing login for SaaS, e-commerce, and consumer apps. Okta Workforce Identity targets IT administrators managing employee access to internal corporate apps. Auth0 offers developer SDKs, extensive customization, and embeddable login, while Okta Workforce focuses on directory management, lifecycle automation, and IT governance.

Does Auth0 support passkeys and passwordless login?

Yes. Auth0 supports passkeys via WebAuthn, magic-link email login, and SMS-based passwordless authentication. Passkeys enable phishing-resistant biometric and hardware key authentication using the FIDO2 standard, and can be enabled as a primary factor or as an MFA option alongside traditional credentials.

Can Auth0 authenticate AI agents, not just human users?

Yes. Through the Auth for GenAI initiative, Auth0 provides SDKs, patterns, and guidance for issuing scoped tokens to AI agents acting on behalf of users. This includes async human-in-the-loop authorization for sensitive actions and secure credential management for agents calling third-party APIs.

What happens if I exceed my MAU limit?

Auth0 does not hard-cut access when you exceed your plan's MAU limit. Instead, overages are billed at a per-MAU rate that varies by plan tier. You receive notifications as you approach your limit, and can upgrade your plan or negotiate custom MAU commitments on Enterprise plans to manage costs.

Ready to Get Started?

AI builders and operators use Auth0 to streamline their workflow.

Try Auth0 Now →

More about Auth0

Review Alternatives Free vs Paid Pros & Cons Worth It?Tutorial

Compare Auth0 Pricing with Alternatives

Clerk Pricing

Developer-focused authentication and user management platform with drop-in React components for sign-up, sign-in, user profiles, and organization management. Features multiple auth methods, social logins, passkeys, and MFA with pre-built UI components that integrate seamlessly with Next.js, React, and Remix frameworks.

Compare Pricing →

Okta Pricing

Enterprise identity and access management platform providing SSO, MFA, lifecycle management, and zero-trust security for workforce and customer identities.

Compare Pricing →

WorkOS Pricing

Enterprise authentication infrastructure that adds SSO, directory sync, SCIM provisioning, and audit logs to your application, enabling B2B SaaS companies to close enterprise deals faster without building complex identity features in-house.

Compare Pricing →

Auth0 Pricing & Plans 2026

Complete pricing guide for Auth0. Compare all plans, analyze costs, and find the perfect tier for your needs.

🆓Free Tier Available

💎6 Paid Plans

⚡No Setup Fees

Choose Your Plan

Free

Start Free Trial →

B2C Essentials

From $35/month

Start Free Trial →

B2C Professional

From $240/month

Start Free Trial →

B2B Essentials

From $150/month

Start Free Trial →

B2B Professional

From $800/month

Start Free Trial →

Enterprise

Custom pricing

Contact Sales →

Pricing sourced from Auth0 · Last verified March 2026

Is Auth0 Worth It?

✅ Why Choose Auth0

• Generous free tier covering up to 25,000 monthly active users with unlimited social connections and Universal Login, making it accessible for startups and side projects
• Exceptional breadth of identity protocols out of the box — OAuth 2.0, OpenID Connect, SAML, and WS-Federation — so teams rarely need to add another identity tool
• Mature SDKs and quickstarts across virtually every major web, mobile, and backend framework, with over 30 framework-specific guides reducing integration time to hours
• Strong security posture with built-in anomaly detection, breached-password checking, bot mitigation, and compliance certifications including SOC 2, HIPAA, and PCI DSS
• Extensibility via Actions lets teams run custom Node.js logic inside the authentication pipeline without forking or wrapping the auth service
• Part of Okta, with dedicated tracks for AI agent authentication (Auth for GenAI) that address emerging agentic workflow identity challenges ahead of most competitors

⚠️ Consider This

• Pricing scales aggressively beyond the free tier — B2B and enterprise features like Organizations, advanced MFA, and custom domains require Professional or Enterprise plans that can reach thousands per month at scale
• Enterprise connections, advanced MFA factors, and some attack-protection features are gated behind higher tiers, forcing upgrades as security requirements grow
• The dashboard and Management API surface area is large and can feel overwhelming for small teams; the learning curve steepens significantly when configuring Actions, Organizations, and tenant-level policies together
• Customizing the Universal Login experience deeply requires either the classic Lock widget or a fully custom implementation via the Authentication API, which adds complexity
• Latency and occasional regional outages have been reported historically, and while the 99.99% SLA on Enterprise plans mitigates this, lower tiers do not receive the same guarantees

What Users Say About Auth0

👍 What Users Love

✓Generous free tier covering up to 25,000 monthly active users with unlimited social connections and Universal Login, making it accessible for startups and side projects
✓Exceptional breadth of identity protocols out of the box — OAuth 2.0, OpenID Connect, SAML, and WS-Federation — so teams rarely need to add another identity tool
✓Mature SDKs and quickstarts across virtually every major web, mobile, and backend framework, with over 30 framework-specific guides reducing integration time to hours
✓Strong security posture with built-in anomaly detection, breached-password checking, bot mitigation, and compliance certifications including SOC 2, HIPAA, and PCI DSS
✓Extensibility via Actions lets teams run custom Node.js logic inside the authentication pipeline without forking or wrapping the auth service
✓Part of Okta, with dedicated tracks for AI agent authentication (Auth for GenAI) that address emerging agentic workflow identity challenges ahead of most competitors

👎 Common Concerns

⚠Pricing scales aggressively beyond the free tier — B2B and enterprise features like Organizations, advanced MFA, and custom domains require Professional or Enterprise plans that can reach thousands per month at scale
⚠Enterprise connections, advanced MFA factors, and some attack-protection features are gated behind higher tiers, forcing upgrades as security requirements grow
⚠The dashboard and Management API surface area is large and can feel overwhelming for small teams; the learning curve steepens significantly when configuring Actions, Organizations, and tenant-level policies together
⚠Customizing the Universal Login experience deeply requires either the classic Lock widget or a fully custom implementation via the Authentication API, which adds complexity
⚠Latency and occasional regional outages have been reported historically, and while the 99.99% SLA on Enterprise plans mitigates this, lower tiers do not receive the same guarantees