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  3. Security & Access
  4. Auth0
  5. Pricing
OverviewPricingReviewWorth It?Free vs PaidDiscount
← Back to Auth0 Overview

Auth0 Pricing & Plans 2026

Complete pricing guide for Auth0. Compare all plans, analyze costs, and find the perfect tier for your needs.

Try Auth0 Free →Compare Plans ↓

Not sure if free is enough? See our Free vs Paid comparison →
Still deciding? Read our full verdict on whether Auth0 is worth it →

🆓Free Tier Available
💎3 Paid Plans
⚡No Setup Fees

Choose Your Plan

Free

Free

month

25,000 MAUs

  • ✓Up to 25,000 MAUs
  • ✓Unlimited logins
  • ✓Social connections
  • ✓MFA
  • ✓1 Custom Domain
  • ✓Secure Agentic AI workflows
Start Free →
Most Popular

Essentials

$35.00/month

month

500+ MAUs

  • ✓Up to 500 MAUs
  • ✓Higher Auth & API limits
  • ✓Pro Multi-Factor Authentication
  • ✓Role-based Access Control
  • ✓10 Organizations
  • ✓Standard Support
Start Free Trial →

Professional

$240.00/month

month

500+ MAUs

  • ✓Up to 500 MAUs
  • ✓Custom User Database
  • ✓Enterprise MFA
  • ✓Enhanced Attack Protection
  • ✓M2M Tokens Add-on
Start Free Trial →

Enterprise

Contact sales

month

Unlimited

  • ✓Custom User & SSO Tiers
  • ✓99.99% SLA
  • ✓Enterprise Rate Limits
  • ✓Enterprise Support
  • ✓Advanced Security Features
Contact Sales →

Pricing sourced from Auth0 · Last verified March 2026

Feature Comparison

FeaturesFreeEssentialsProfessionalEnterprise
Up to 25,000 MAUs✓✓✓✓
Unlimited logins✓✓✓✓
Social connections✓✓✓✓
MFA✓✓✓✓
1 Custom Domain✓✓✓✓
Secure Agentic AI workflows✓✓✓✓
Up to 500 MAUs—✓✓✓
Higher Auth & API limits—✓✓✓
Pro Multi-Factor Authentication—✓✓✓
Role-based Access Control—✓✓✓
10 Organizations—✓✓✓
Standard Support—✓✓✓
Custom User Database——✓✓
Enterprise MFA——✓✓
Enhanced Attack Protection——✓✓
M2M Tokens Add-on——✓✓
Custom User & SSO Tiers———✓
99.99% SLA———✓
Enterprise Rate Limits———✓
Enterprise Support———✓
Advanced Security Features———✓

Is Auth0 Worth It?

✅ Why Choose Auth0

  • • 25,000 MAU free tier is the most generous among major identity providers
  • • Supports every enterprise identity protocol (SAML, OAuth 2.0, OpenID Connect, WS-Federation)
  • • Actions engine allows custom JavaScript logic at any authentication step without touching core infrastructure
  • • Organizations feature handles multi-tenant B2B SaaS without custom tenant isolation code
  • • SOC 2, HIPAA, and PCI DSS compliance certifications out of the box
  • • 30+ pre-built social and enterprise provider integrations reduce setup time

⚠️ Consider This

  • • Paid plans start at just 500 MAUs, so growing apps face a pricing cliff after the 25,000 free tier
  • • Exporting password hashes requires enterprise support, creating real vendor lock-in
  • • Professional plan at $240/month for 500 MAUs is expensive for early-revenue startups
  • • Learning curve for advanced features (Actions, Organizations, custom DB) requires identity protocol knowledge
  • • Owned by Okta, which adds enterprise sales complexity for some buyers

What Users Say About Auth0

👍 What Users Love

  • ✓25,000 MAU free tier is the most generous among major identity providers
  • ✓Supports every enterprise identity protocol (SAML, OAuth 2.0, OpenID Connect, WS-Federation)
  • ✓Actions engine allows custom JavaScript logic at any authentication step without touching core infrastructure
  • ✓Organizations feature handles multi-tenant B2B SaaS without custom tenant isolation code
  • ✓SOC 2, HIPAA, and PCI DSS compliance certifications out of the box
  • ✓30+ pre-built social and enterprise provider integrations reduce setup time

👎 Common Concerns

  • ⚠Paid plans start at just 500 MAUs, so growing apps face a pricing cliff after the 25,000 free tier
  • ⚠Exporting password hashes requires enterprise support, creating real vendor lock-in
  • ⚠Professional plan at $240/month for 500 MAUs is expensive for early-revenue startups
  • ⚠Learning curve for advanced features (Actions, Organizations, custom DB) requires identity protocol knowledge
  • ⚠Owned by Okta, which adds enterprise sales complexity for some buyers

Pricing FAQ

Does Auth0 have a free trial?

Yes, Auth0 offers a free tier that you can use indefinitely. This allows you to test the platform before upgrading to a paid plan.

What payment methods does Auth0 accept?

Auth0 typically accepts major credit cards and may offer additional payment options for enterprise customers. Contact their sales team for specific payment arrangements.

Can I cancel my Auth0 subscription anytime?

Most SaaS platforms like Auth0 allow you to cancel your subscription at any time. Check their terms of service for specific cancellation policies.

Is there a discount for annual billing?

Many platforms offer discounts for annual billing. Contact Auth0's sales team to inquire about annual pricing discounts.

Do you offer enterprise pricing for Auth0?

Yes, Auth0 offers enterprise pricing with custom features and support options.

Ready to Get Started?

AI builders and operators use Auth0 to streamline their workflow.

Try Auth0 Now →

Compare Auth0 Pricing with Alternatives

Clerk Pricing

Clerk is a developer-focused authentication and user management platform that provides drop-in components for sign-up, sign-in, user profiles, and organization management. It supports multiple auth methods including email, social logins, passkeys, and multi-factor authentication out of the box. Clerk handles the entire user lifecycle from registration to session management, with pre-built UI components that are customizable and embeddable. The platform includes user management dashboards, webhook events, and integrations with frameworks like Next.js, React, and Remix.

Compare Pricing →