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Find the right AI tool in 2 minutes. Independent reviews and honest comparisons of 770+ AI tools.

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  3. AI Sales Tools
  4. Apollo.io
  5. Pricing
OverviewPricingReviewWorth It?Free vs PaidDiscount
← Back to Apollo.io Overview

Apollo.io Pricing & Plans 2026

Complete pricing guide for Apollo.io. Compare all plans, analyze costs, and find the perfect tier for your needs.

Try Apollo.io Free →Compare Plans ↓

Not sure if free is enough? See our Free vs Paid comparison →
Still deciding? Read our full verdict on whether Apollo.io is worth it →

🆓Free Tier Available
💎3 Paid Plans
⚡No Setup Fees

Choose Your Plan

Free

Free

forever

Credits don't roll over; limited filters and sequences

  • ✓Unlimited email credits (capped: 10K/mo corporate, 100/mo personal domains)
  • ✓5 mobile credits and 10 export credits per month
  • ✓5,000 AI email composer credits per month
  • ✓2 outreach sequences
  • ✓Chrome extension for contact discovery
  • ✓Basic search filters and 1 buying intent topic
  • ✓5 AI Assistant chats
  • ✓100 AI power-ups for research intelligence
Start Free →

Basic

$49.00/month

month

75 mobile credits/month, no A/B testing

  • ✓75 mobile credits, 1,000 export credits per month
  • ✓2,500 AI research intelligence credits per month
  • ✓Unlimited email sequences with advanced filters
  • ✓Buying intent signals with 6 intent topics
  • ✓CRM integrations (Salesforce, HubSpot)
  • ✓AI lead scoring and data enrichment
  • ✓Meeting scheduler
  • ✓AI Assistant (free introductory offer)
Start Free Trial →
Most Popular

Professional

$79.00/month

month

US dialer only; international requires Organization plan

  • ✓100 mobile credits, 2,000 export credits per month
  • ✓300,000 AI composer credits per month
  • ✓7,500 AI research intelligence credits per month
  • ✓Unlimited sequences with A/B testing
  • ✓US dialer with call recording and AI insights (4,000 mins)
  • ✓5 mailboxes per user and 500 automated workflows
  • ✓API access for custom integrations
  • ✓Pre-built advanced reports and dashboards
  • ✓AI Assistant (free introductory offer)
Start Free Trial →

Organization

$119.00/month

month

Minimum 3 seat requirement

  • ✓200 mobile credits, 4,000 export credits per month
  • ✓Enterprise security controls and SSO
  • ✓Advanced user management and permissions
  • ✓International dialer and call transcriptions
  • ✓Dedicated customer success manager
  • ✓AI Assistant (free introductory offer)
Start Free Trial →

Pricing sourced from Apollo.io · Last verified March 2026

Feature Comparison

FeaturesFreeBasicProfessionalOrganization
Unlimited email credits (capped: 10K/mo corporate, 100/mo personal domains)✓✓✓✓
5 mobile credits and 10 export credits per month✓✓✓✓
5,000 AI email composer credits per month✓✓✓✓
2 outreach sequences✓✓✓✓
Chrome extension for contact discovery✓✓✓✓
Basic search filters and 1 buying intent topic✓✓✓✓
5 AI Assistant chats✓✓✓✓
100 AI power-ups for research intelligence✓✓✓✓
75 mobile credits, 1,000 export credits per month—✓✓✓
2,500 AI research intelligence credits per month—✓✓✓
Unlimited email sequences with advanced filters—✓✓✓
Buying intent signals with 6 intent topics—✓✓✓
CRM integrations (Salesforce, HubSpot)—✓✓✓
AI lead scoring and data enrichment—✓✓✓
Meeting scheduler—✓✓✓
AI Assistant (free introductory offer)—✓✓✓
100 mobile credits, 2,000 export credits per month——✓✓
300,000 AI composer credits per month——✓✓
7,500 AI research intelligence credits per month——✓✓
Unlimited sequences with A/B testing——✓✓
US dialer with call recording and AI insights (4,000 mins)——✓✓
5 mailboxes per user and 500 automated workflows——✓✓
API access for custom integrations——✓✓
Pre-built advanced reports and dashboards——✓✓
200 mobile credits, 4,000 export credits per month———✓
Enterprise security controls and SSO———✓
Advanced user management and permissions———✓
International dialer and call transcriptions———✓
Dedicated customer success manager———✓

Is Apollo.io Worth It?

✅ Why Choose Apollo.io

  • • 40-60% cheaper than ZoomInfo with fully transparent pricing — no mandatory sales calls to see a price
  • • Integrated platform combines prospecting, outreach, dialer, and CRM in one login, eliminating tool-switching costs
  • • Generous free tier includes unlimited email credits (with domain-based caps), 5 mobile credits, Chrome extension, and 2 sequences
  • • 275M+ contact database with buying intent signals, technographic data, and 40+ advanced Boolean search filters
  • • Built-in email sequences with A/B testing, AI message personalization, and deliverability monitoring on paid plans
  • • Chrome extension reveals contact details on any LinkedIn profile or company website for instant one-click prospecting

⚠️ Consider This

  • • Contact data accuracy averages around 90% per G2 reviews — the 5% gap versus ZoomInfo's claimed 95%+ matters for enterprise sales where every contact counts
  • • Credit-based pricing creates complexity: email credits have hidden caps, mobile/export credits don't roll over, and overage credits cost $0.20 each with a 250-credit minimum purchase
  • • Interface packs prospecting, sequences, dialer, CRM, and analytics into one UI, which overwhelms new users during the first 1-2 weeks of onboarding
  • • Job title and company change data often lags behind real-time updates, leading to stale contacts in fast-moving industries like tech
  • • Email deliverability requires proper domain warming and sender reputation management — Apollo provides tools but doesn't do it for you

What Users Say About Apollo.io

👍 What Users Love

  • ✓40-60% cheaper than ZoomInfo with fully transparent pricing — no mandatory sales calls to see a price
  • ✓Integrated platform combines prospecting, outreach, dialer, and CRM in one login, eliminating tool-switching costs
  • ✓Generous free tier includes unlimited email credits (with domain-based caps), 5 mobile credits, Chrome extension, and 2 sequences
  • ✓275M+ contact database with buying intent signals, technographic data, and 40+ advanced Boolean search filters
  • ✓Built-in email sequences with A/B testing, AI message personalization, and deliverability monitoring on paid plans
  • ✓Chrome extension reveals contact details on any LinkedIn profile or company website for instant one-click prospecting

👎 Common Concerns

  • ⚠Contact data accuracy averages around 90% per G2 reviews — the 5% gap versus ZoomInfo's claimed 95%+ matters for enterprise sales where every contact counts
  • ⚠Credit-based pricing creates complexity: email credits have hidden caps, mobile/export credits don't roll over, and overage credits cost $0.20 each with a 250-credit minimum purchase
  • ⚠Interface packs prospecting, sequences, dialer, CRM, and analytics into one UI, which overwhelms new users during the first 1-2 weeks of onboarding
  • ⚠Job title and company change data often lags behind real-time updates, leading to stale contacts in fast-moving industries like tech
  • ⚠Email deliverability requires proper domain warming and sender reputation management — Apollo provides tools but doesn't do it for you
  • ⚠Built-in CRM handles basic pipeline management but lacks the workflow automation, custom objects, and reporting depth of Salesforce or HubSpot

Pricing FAQ

Does Apollo.io have a free trial?

Yes, Apollo.io offers a free tier that you can use indefinitely. This allows you to test the platform before upgrading to a paid plan.

What payment methods does Apollo.io accept?

Apollo.io typically accepts major credit cards and may offer additional payment options for enterprise customers. Contact their sales team for specific payment arrangements.

Can I cancel my Apollo.io subscription anytime?

Most SaaS platforms like Apollo.io allow you to cancel your subscription at any time. Check their terms of service for specific cancellation policies.

Is there a discount for annual billing?

Many platforms offer discounts for annual billing. Contact Apollo.io's sales team to inquire about annual pricing discounts.

Do you offer enterprise pricing for Apollo.io?

Apollo.io may offer enterprise pricing for larger organizations. Contact their sales team for custom enterprise pricing.

Ready to Get Started?

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