Stay free if you only need unlimited email credits (capped: 10k/mo corporate, 100/mo personal domains) and 5 mobile credits and 10 export credits per month. Upgrade if you need 100 mobile credits, 2,000 export credits per month and 300,000 ai composer credits per month. Most solo builders can start free.
Why it matters: Contact data accuracy averages around 90% per G2 reviews — the 5% gap versus ZoomInfo's claimed 95%+ matters for enterprise sales where every contact counts
Available from: Basic ($49/month)
Why it matters: Credit-based pricing creates complexity: email credits have hidden caps, mobile/export credits don't roll over, and overage credits cost $0.20 each with a 250-credit minimum purchase
Available from: Basic ($49/month)
Why it matters: Interface packs prospecting, sequences, dialer, CRM, and analytics into one UI, which overwhelms new users during the first 1-2 weeks of onboarding
Available from: Basic ($49/month)
Why it matters: Job title and company change data often lags behind real-time updates, leading to stale contacts in fast-moving industries like tech
Available from: Basic ($49/month)
Why it matters: Email deliverability requires proper domain warming and sender reputation management — Apollo provides tools but doesn't do it for you
Available from: Basic ($49/month)
Why it matters: Built-in CRM handles basic pipeline management but lacks the workflow automation, custom objects, and reporting depth of Salesforce or HubSpot
Available from: Basic ($49/month)
That's $79 per feature per month
🤔 Consider alternatives
The free plan covers basic ai sales needs. For professional use with advanced features and higher limits, consider upgrading to a paid plan.
Check the comparison above for the most affordable paid tier that includes premium features beyond the free plan limitations.
Many tools offer free trials of paid tiers. Visit Apollo.io's website to check current trial offerings and duration.
Most tools allow downgrades, but you may lose access to paid features and data. Check Apollo.io's policy before upgrading.
Start with the free plan — upgrade when you need more.
Get Started Free →Still not sure? Read our full verdict →
Last verified March 2026