Gong vs 11x
Detailed side-by-side comparison to help you choose the right tool
Gong
Sales & Marketing
Revenue intelligence platform that records, transcribes, and analyzes customer-facing interactions using AI to surface deal risks, coaching opportunities, and pipeline insights for B2B sales teams.
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Starting Price
Custom11x
🟢No CodeSales & Marketing
11x provides AI digital workers for sales development, featuring Alice the AI SDR for autonomous prospecting, personalized outreach, and automated meeting scheduling, plus Julian the AI Phone Agent for intelligent voice conversations. Replaces $100K+ SDR teams at 50% cost savings.
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Starting Price
~$5,000/monthFeature Comparison
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Gong - Pros & Cons
Pros
- ✓Industry-leading conversation intelligence with deep analytics on talk patterns, sentiment, and competitive mentions—backed by a 4.8/5 average rating across 6,200+ G2 reviews
- ✓Comprehensive Revenue AI OS unifying conversation intelligence, deal analytics, forecasting, engagement, and enablement in a single platform rather than requiring multiple point solutions
- ✓Strong CRM integration ecosystem—natively connects with Salesforce, HubSpot, Zoom, Teams, and 100+ other tools via Gong Collective, reducing manual data entry significantly
- ✓Reality-Based Forecasting replaces subjective rep assessments with projections grounded in actual buyer engagement signals, reportedly reducing forecast variance by up to 50%
- ✓Proven enterprise scale with 5,000+ customers including Fortune 10 companies like ADP, LinkedIn, HubSpot, and Uber for Business—Uber reported saving 6,700 hours and lifting buyer response rates 2.4x
- ✓Enterprise-grade security with SOC 2 Type II certification, GDPR compliance, configurable data residency (US/EU), and industry-specific compliance for financial services and healthcare
Cons
- ✗No public pricing—all plans require custom quotes and typically involve annual contracts with minimum seat commitments, making cost evaluation difficult before engaging sales
- ✗Primarily designed for mid-market and enterprise B2B sales teams; smaller teams under 10 reps or non-sales use cases may find the platform overbuilt and expensive relative to lighter alternatives like Fireflies.ai
- ✗Conversation recording and analysis depends on participants joining supported platforms (Zoom, Teams, Webex), limiting coverage for in-person meetings or non-integrated communication channels
- ✗Initial setup and CRM integration can be complex and time-consuming, often requiring dedicated admin resources or professional services engagement
- ✗AI-generated insights and deal risk scores require a meaningful volume of recorded interactions to become accurate—teams should expect a 1-2 quarter ramp-up period before seeing full analytical value
11x - Pros & Cons
Pros
- ✓Replaces $100K+ annual SDR costs with autonomous AI workers at roughly half the price
- ✓Genuine AI personalization that goes beyond template-based mail merge approaches
- ✓Combined email, LinkedIn, and phone capabilities under one platform with Alice and Julian
- ✓24/7 operation across all time zones with no ramp-up time or burnout
- ✓Continuous performance improvement through machine learning optimization
- ✓Enterprise-validated with proven results ($1M+ pipeline generation in first 3 months for customers)
- ✓Multilingual outreach capabilities for global sales teams
- ✓Deep CRM integration with automatic activity logging and pipeline management
Cons
- ✗Enterprise-level pricing ($50K-$60K annually) puts it out of reach for small businesses and startups
- ✗Annual commitment required with limited contract flexibility
- ✗No self-serve or free trial option — requires sales engagement to evaluate
- ✗Less effective for businesses with small addressable markets (under 10K prospects)
- ✗Phone-first sales teams may find email/LinkedIn focus insufficient without Julian add-on
- ✗Relies on third-party data sources for prospect identification, which may have coverage gaps in niche industries
- ✗Limited transparency on pricing — no public pricing page available
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