THE COMPARISON / A CLOSER LOOK
AmpUp vs 11x
Compare the listed plans, useful capabilities, and practical tradeoffs.
Prices and features reflect editorial records. Check vendor terms before you buy; documentary checks do not imply hands-on testing.
AmpUp
🟢No CodeSales & Marketing AI
AmpUp is an AI sales coaching platform that records and analyzes sales calls, then provides pre-call briefs, post-call coaching and roleplay practice built…
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Starting Price
$37/seat/month11x
🟢No CodeSales & Marketing AI
11x is an AI Growth Company that ships digital workers — Alice for outbound sales and Julian for inbound qualification — that automate the SDR job end-to-end…
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Starting Price
~$5,000/monthFeature Comparison
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AmpUp - Pros & Cons
Pros
- ✓Published per-seat pricing with a 14-day free trial on every plan
- ✓Works alongside existing call recorders and CRMs (Salesforce, HubSpot, Dynamics 365)
- ✓Documented MCP server, CLI and SDKs for teams building their own agents
- ✓SOC 2 Type II, PII redaction and a stated policy of not training external models on customer data
Cons
- ✗Annual billing only on listed plans; monthly pricing is not shown
- ✗Live voice, avatar coaching and phone reveals are metered by credits
- ✗Integration count is capped per plan (2, 3 or 5) below Enterprise
11x - Pros & Cons
Pros
- ✓Replaces a full SDR workflow, not just one step — the buyer gets pipeline, not tooling
- ✓$70M+ raised from a16z and Benchmark; strong enterprise references
- ✓Two purpose-built workers (Alice + Julian) covers both outbound and inbound
- ✓Deliverability is treated as a first-class problem, not an afterthought
Cons
- ✗No public pricing — enterprise sales-led only; contracts reported in six figures
- ✗Annual commitment with limited flexibility to pause
- ✗Output quality is only as good as the ICP + third-party data feeding it
- ✗Not a fit for complex enterprise motion or heavily regulated outbound (health, finance)
- ✗You still need human closers — Alice books meetings, she doesn't close them
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