Trax

Trax transforms physical retail through computer vision and artificial intelligence that digitizes, analyzes, and optimizes in-store execution across thousands of retail locations worldwide. The platform uses advanced image recognition technology to monitor retail shelves in real-time, providing brands and retailers with unprecedented visibility into product availability, planogram compliance, pricing accuracy, and competitive positioning at the point of sale. Trax's AI-powered analytics identify out-of-stock situations, misplaced products, and planogram violations automatically, enabling rapid response to issues that directly impact sales performance and customer satisfaction. The platform's shelf monitoring capabilities extend beyond simple inventory tracking to include sophisticated analysis of share-of-shelf metrics, promotional compliance, and competitive intelligence that inform strategic merchandising decisions. Trax's mobile applications enable field teams to execute corrective actions efficiently while capturing additional data that enhances the platform's machine learning algorithms over time. The platform's predictive analytics help brands optimize product assortment, forecast demand patterns, and identify expansion opportunities based on real-world performance data rather than theoretical projections. Trax integrates with major retail systems including inventory management, POS, and supply chain platforms to provide a comprehensive view of retail execution from manufacturer to consumer.