No free plan. The cheapest way in is Standard/Pro at $127. Consider free alternatives in the coding agents category if budget is tight.
Holly AI is Trade Ideas' proprietary artificial intelligence system that analyzes over 8,000 stocks daily using 70+ distinct trading strategies. Each night, Holly runs millions of backtests to optimize strategies based on current market conditions and historical performance, then provides real-time trade signals with specific entry/exit points, stop losses, and profit targets during trading hours.
No, Holly AI signals cannot be automatically traded. However, regular scanner alerts can be auto-executed through the Brokerage Plus functionality with supported brokers (Interactive Brokers, E*TRADE, eSignal). Holly's signals are designed for manual review and execution to maintain trader control over position sizing and risk management.
Trade Ideas is primarily designed for intermediate to advanced traders due to its complexity and high cost. Beginners may find the interface overwhelming and the subscription price ($127-$254/month) difficult to justify while learning. New traders might benefit from starting with simpler, less expensive alternatives before upgrading to Trade Ideas as their skills develop.
Trade Ideas integrates directly with Interactive Brokers, E*TRADE, and eSignal for live trading execution. The Brokerage Plus functionality is available with Standard and Premium subscriptions, allowing automated execution of scanner alerts in both simulated and live trading environments.
Trade Ideas is primarily a Windows desktop application. While there are some web-based components for basic functionality, the full feature set including Holly AI requires the Windows desktop software. This limits accessibility for Mac users and mobile trading, which is a significant consideration for many modern traders.
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Last verified March 2026