SurveyMonkey is an online survey platform for creating surveys, collecting responses, and analyzing feedback. It helps individuals and organizations gather insights from customers, employees, and audiences.
SurveyMonkey is a cloud-based survey and feedback platform that helps individuals, teams, and enterprises create surveys, collect responses, and analyze data, with pricing starting at free for basic use and scaling to custom enterprise plans. It serves marketers, HR teams, product managers, researchers, educators, and customer experience professionals who need structured feedback at scale.
Founded in 1999 and now operating under the Momentive umbrella, SurveyMonkey claims to be the world's most popular survey platform, serving more than 300,000 organizations and over 20 million active users globally, including the majority of the Fortune 500. The platform offers a drag-and-drop survey builder with more than 200 templates and 13 question types (multiple choice, Likert, NPS, matrix, file upload, and more), built-in logic and branching, multi-language support, and AI-assisted question suggestions through SurveyMonkey Genius. Distribution channels include web links, email invitations, embedded website surveys, social media, SMS, mobile apps, and in-product intercept surveys, while results flow into real-time dashboards with cross-tabulation, sentiment analysis, word clouds, and exports to SPSS, CSV, and PDF.
Based on our analysis of 870+ AI tools in the Surveys & Forms category, SurveyMonkey sits at the higher end on brand recognition and integration depth — connecting with 100+ apps including Salesforce, HubSpot, Microsoft Teams, Slack, Zoom, Tableau, Power BI, Mailchimp, and Zapier. Compared to lighter-weight alternatives like Google Forms or Typeform, SurveyMonkey leans toward research-grade analysis and enterprise governance (SSO, HIPAA-compliant plans, GDPR controls, audit logs), while still offering a usable free tier for individual creators. Teams typically choose it when they need a defensible audit trail, statistical rigor, and the ability to share workspaces across departments rather than just a pretty form.
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Genius uses AI to score your survey for length, question wording, and predicted completion rate before you send it, and can auto-generate questions from a stated research goal. More recent generative-AI features draft full surveys from a short prompt and summarize open-text responses into themed insights, reducing analysis time for non-researchers.
Surveys can be deployed via email invitations with custom domains, weblinks, embedded website widgets, social media, SMS, mobile apps, QR codes, and in-product intercepts. Each channel tracks its own response data so teams can compare which acquisition path drives the highest-quality feedback.
Beyond basic charts, SurveyMonkey provides filtering, comparison, weighting, and cross-tabulation to slice responses by demographic segments. Sentiment analysis and word clouds summarize open-text responses, and results export to SPSS, CSV, XLS, PDF, and PowerPoint for deeper analysis or executive presentations.
Enterprise plans include SAML SSO, SCIM provisioning, audit logs, role-based access controls, GDPR/CCPA tooling, SOC 2 Type II auditing, and HIPAA-compliant features for protected health information. Data residency options in the US, EU, and Canada help meet regional data-protection requirements.
SurveyMonkey connects with 100+ third-party apps, including Salesforce (push responses to leads/contacts), HubSpot, Microsoft Teams, Slack, Zoom, Tableau, Power BI, Mailchimp, Marketo, Eloqua, and Zapier. These integrations let teams trigger automated workflows — like alerting a CSM when an NPS detractor responds — without custom development.
$0
~$39/month billed annually
~$119/month billed annually
From $25/user/month (3 users min, billed annually)
From $75/user/month (3 users min, billed annually)
Custom pricing (contact sales)
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Recent SurveyMonkey updates have expanded SurveyMonkey Genius with generative-AI survey drafting (build a full survey from a short prompt), AI-powered theme detection in open-text responses, and improved automated insight summaries. The platform has also continued to deepen integrations with Salesforce, HubSpot, and Microsoft Teams, and rolled out additional data residency and HIPAA-compliant features for enterprise customers in regulated industries.
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