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Automation & Workflows
M

Moosend

Moosend is an email marketing and marketing automation platform for creating campaigns, automating customer journeys, and managing subscriber engagement.

Starting at$0 for 30 days
Visit Moosend →
OverviewFeaturesPricingFAQ

Overview

Moosend is an email marketing and automation platform that enables businesses to create, send, and optimize email campaigns without requiring technical expertise — with Pro plans starting at just $9/month, making it one of the most affordable options in its category. Acquired by Sitecore in 2021, Moosend now benefits from deeper integration with enterprise content management and digital experience tools while retaining its reputation for simplicity and value.

The platform serves over 5,000 businesses worldwide and provides a comprehensive suite of tools for email marketing, marketing automation, landing page creation, and subscriber management. Its drag-and-drop email editor offers 80+ responsive templates that adapt to any device, allowing marketers to build professional campaigns in minutes rather than hours. Moosend's automation engine supports complex workflow creation with conditional branching, triggers based on user behavior (such as cart abandonment, product views, and purchase history), and AI-powered product recommendation blocks that personalize content for each recipient.

Key capabilities include advanced list segmentation using behavioral and demographic data, real-time analytics dashboards with click heatmaps, A/B testing for subject lines and content variations, and transactional email support. The platform also provides subscription forms, pop-ups, and a landing page builder to help grow subscriber lists organically. Moosend integrates with popular tools including Salesforce, WooCommerce, Shopify, WordPress, and Zapier, supporting over 100 third-party connections.

Since joining the Sitecore ecosystem, Moosend has expanded its personalization capabilities and data connectivity options, making it a strong fit for businesses that need both standalone email marketing and the ability to scale into broader digital experience workflows. The platform maintains a 98% email deliverability rate and provides dedicated IP options for high-volume senders. Moosend offers a generous 30-day free trial with full feature access and no credit card required, giving teams ample time to evaluate the platform before committing.

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Key Features

  • •Drag-and-Drop Email Editor: Visual editor with 80+ responsive templates for creating professional emails without coding knowledge
  • •Marketing Automation: Workflow builder with conditional logic, behavioral triggers, cart abandonment sequences, and multi-step customer journeys
  • •AI Product Recommendations: Machine learning-powered product suggestion blocks that personalize email content based on individual subscriber behavior and purchase history
  • •Advanced Segmentation: Segment subscriber lists using behavioral data, demographics, purchase history, and custom fields for targeted campaigns
  • •A/B Testing: Test subject lines, content, sender names, and send times to optimize email performance
  • •Landing Pages & Forms: Built-in landing page builder and customizable subscription forms and pop-ups for list growth
  • •Real-Time Analytics: Campaign performance dashboards with open rates, click-through rates, click heatmaps, and subscriber activity tracking
  • •Transactional Emails: SMTP server support for sending order confirmations, password resets, and other transactional messages

Pricing Plans

Free Trial

$0 for 30 days

  • ✓Full feature access
  • ✓No credit card required
  • ✓Up to 1,000 subscribers
  • ✓Unlimited emails

Pro

From $9/month

  • ✓Up to 500 subscribers (scales with list size)
  • ✓Unlimited emails
  • ✓Marketing automation workflows
  • ✓Landing pages and subscription forms
  • ✓Transactional emails (SMTP server)
  • ✓AI product recommendations
  • ✓80+ email templates
  • ✓A/B testing
  • ✓Real-time analytics and heatmaps

Enterprise

Custom pricing

  • ✓Dedicated account manager
  • ✓Custom reporting
  • ✓Dedicated IP
  • ✓SSO and SAML integration
  • ✓Priority support
  • ✓Sitecore ecosystem integration
  • ✓Service Level Agreement (SLA)
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Pros & Cons

✓ Pros

  • ✓Exceptionally affordable pricing starting at $9/month, undercutting most competitors for similar feature sets
  • ✓Intuitive drag-and-drop email editor with 80+ responsive templates requires no coding or design skills
  • ✓Powerful marketing automation with conditional workflows, behavioral triggers, and AI-powered product recommendations
  • ✓Generous 30-day free trial with full feature access and no credit card required
  • ✓High email deliverability rate of 98% with dedicated IP options for high-volume senders
  • ✓Clean, user-friendly interface with minimal learning curve suited for non-technical marketers

✗ Cons

  • ✗Smaller template library compared to established competitors like Mailchimp or Constant Contact
  • ✗Limited native CRM functionality — primarily focused on email rather than full marketing suite capabilities
  • ✗Reporting and analytics, while functional, lack the depth and customization options found in higher-priced platforms
  • ✗Third-party integration library is growing but still smaller than leading competitors with 100+ integrations versus 300+ elsewhere
  • ✗Landing page builder is basic compared to dedicated landing page tools and offers limited design flexibility
  • ✗Post-Sitecore acquisition raises questions about long-term pricing and independent product direction for small-business users

Frequently Asked Questions

How much does Moosend cost?+

Moosend pricing starts at $0 for 30 days. They offer 3 pricing tiers.

What are the main features of Moosend?+

Moosend includes Drag-and-Drop Email Editor: Visual editor with 80+ responsive templates for creating professional emails without coding knowledge, Marketing Automation: Workflow builder with conditional logic, behavioral triggers, cart abandonment sequences, and multi-step customer journeys, AI Product Recommendations: Machine learning-powered product suggestion blocks that personalize email content based on individual subscriber behavior and purchase history and 5 other features. Moosend is an email marketing and marketing automation platform for creating campaigns, automating customer journeys, and managing subscriber engageme...

What are alternatives to Moosend?+

Popular alternatives to Moosend include [object Object], [object Object], [object Object], [object Object], [object Object]. Each offers different features and pricing models.
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Quick Info

Category

Automation & Workflows

Website

moosend.com/
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