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Chinese AI lab building frontier reasoning, video, and voice models with an API-first platform for agents.
Chinese AI lab building frontier reasoning, video, and voice models with an API-first platform for agents.
MiniMax is a Shanghai-based AI lab that ships a full stack of foundation models — the MiniMax-M1 reasoning family, the abab language models, Hailuo AI for text-to-video, and expressive voice cloning — behind a single developer platform at minimax.io. The 2026 lineup is aimed squarely at agent builders: M1 offers open-weights long-context reasoning competitive with Western frontier models, while the video and TTS endpoints let a single agent script, narrate, and render short-form content in one pipeline. The platform exposes an OpenAI-compatible chat completions API, so existing SDKs, LangChain wrappers, and MCP servers work with minimal changes. MiniMax is one of the few frontier labs shipping strong Chinese-language performance and cross-lingual code generation, making it a common pick for teams building products in APAC or serving multilingual customers. Pricing is metered per-token for text and per-second for video/voice, with volume discounts and a generous free tier for prototyping. Hailuo AI, the consumer-facing side, has become a go-to for creators generating physics-aware short clips. For builders, the appeal is a single vendor covering reasoning, speech, and video without stitching together three separate APIs — plus open-weight releases that can be self-hosted on your own GPUs.
MiniMax is best evaluated as a broad AI video and multimodal model platform: Hailuo AI is the clearest creator-facing video product, while MiniMax M3, MiniMax Agent, speech, music, and API access make the platform relevant for developer and enterprise workflows.
Generates video clips from text prompts or image inputs. The visible content highlights realistic lighting, shadow transitions, color handling, character motion, and camera movement.
Use Case:
Creating product demo videos from a single product image with natural camera panning and professional lighting.
The visible content presents MiniMax video generation as focused on natural character body movement and detailed facial performance.
Use Case:
Generating marketing videos with realistic human presenters showing natural facial expressions and body language.
Supports photorealistic, anime, illustration, ink wash painting, and game CG art styles from a single general model.
Use Case:
Creating an anime-style promotional video for a game launch without needing separate specialized tools.
AI agent that matches multimodal models for video production. Inputs can include scene descriptions, color tones, camera styles, and music preferences.
Use Case:
Non-technical marketing teams creating complete branded video content by describing what they want in natural language.
MiniMax Speech is part of the visible model suite and is positioned for speech generation and voice workflows.
Use Case:
Adding natural voiceover to generated videos with a consistent brand or character voice.
API access to MiniMax models for developers and enterprise clients. The platform references text, video, speech, image, and music generation with token-based and usage-based pricing.
Use Case:
Integrating AI video generation into an e-commerce platform to automatically create product showcase videos from listings.
Trial credits
Per-token / per-second
Custom
Ready to get started with MiniMax?
View Pricing Options →Start with Hailuo AI for video generation if the workflow is creator-focused, or use the MiniMax Open Platform/API when integrating text, video, speech, image, music, or agentic capabilities into an application.
MiniMax works with these platforms and services:
We believe in transparent reviews. Here's what MiniMax doesn't handle well:
The provided website content highlights MiniMax M3, described as a coding and agentic model using MiniMax Sparse Attention with a 1M context window. For video generation, the visible content highlights Hailuo 2.3.
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Pricing and features change often. If anything on this MiniMax page is wrong or missing, tell us and include a link to the source. We review every correction.