MailerLite

MailerLite is an email marketing and automation platform used by over 1.4 million businesses and freelancers worldwide, known for combining powerful features with an intuitive, clean interface at significantly lower price points than competitors like Mailchimp or ActiveCampaign. Founded in 2010 in Lithuania, the platform has grown into a full digital marketing suite while maintaining its emphasis on simplicity and affordability.

The platform centers on a drag-and-drop email editor with three building modes: a rich-text editor for simple messages, a drag-and-drop block editor for visual layouts, and a custom HTML editor for advanced users. MailerLite's AI writing assistant generates subject lines, email copy, and content variations based on campaign goals and audience segments, going beyond generic text generation by incorporating engagement data from past campaigns to optimize tone and length.

Automation is a core strength, with a visual workflow builder that supports multi-step sequences triggered by subscriber actions such as link clicks, form completions, purchases, or date-based events. Users can build abandoned cart recovery flows, welcome series, re-engagement campaigns, and post-purchase follow-ups without coding. The platform supports automation branching with conditional logic based on subscriber fields, activity, or segment membership.

Beyond email, MailerLite includes a website and landing page builder with over 60 templates, integrated signup forms and pop-ups with behavioral targeting (exit-intent, scroll-based, timed triggers), and a paid newsletter subscription feature that lets creators monetize content directly. The platform also offers a built-in image editor, file manager, and stock photo library.

MailerLite reports a 95.4% average email deliverability rate across its user base, consistently ranking among the top three email platforms in independent deliverability benchmarks by EmailToolTester. The platform supports SPF, DKIM, and DMARC authentication, dedicated IP addresses on higher-tier plans, and provides real-time deliverability monitoring.

Integrations include native connections with Shopify, WooCommerce, WordPress, Stripe, Zapier, and over 140 other tools. The platform provides a REST API and webhook support for custom integrations. E-commerce users benefit from built-in product blocks, purchase tracking, and revenue attribution reporting that ties email campaigns directly to sales.

MailerLite's free plan supports up to 1,000 subscribers and 12,000 monthly emails, making it one of the most generous free tiers in the email marketing space. Paid plans scale based on subscriber count and start at $10 per month, with all plans including unlimited emails, 24/7 email and chat support, and access to automation workflows. The platform serves businesses ranging from solo creators and small e-commerce shops to mid-market companies with lists exceeding 500,000 subscribers.