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Monthly (annual option available at discount)
Monthly (annual option available at discount)
Pricing sourced from Magic Hour · Last verified March 2026
Magic Hour bundles a broad suite of AI creative tools covering video generation (Text-to-Video, Image-to-Video, Video-to-Video), face manipulation (Face Swap Video, Lip Sync, Talking Photo), and image work (AI Headshot Generator, AI Image Upscaler, AI Image Editor). You can generate videos from a text prompt, animate still photos into talking characters, swap faces in existing clips, or upscale low-resolution images. The platform is aimed at creators who want one subscription instead of juggling Runway, HeyGen, Topaz, and similar tools separately.
Yes, Magic Hour offers a freemium model where new users can try the platform without entering payment details. The free tier provides a limited number of credits to test quality across the major tool categories. Paid plans start at $9.99/month (Pro, 500 credits) and go up to $49.99/month (Business, 2,500 credits) with higher resolutions, faster queue priority, and no watermarks. An annual billing option is available at a discount. Credits are consumed per generation, with costs varying by tool and output length.
Runway specializes in cinematic and professional video generation with its Gen-3 Alpha Turbo models, starting at $15/month for 625 credits. HeyGen focuses specifically on AI avatar videos for business communication, starting at $24/month. Magic Hour takes a broader approach — it's not the absolute best at any single task, but it covers face swap, lip sync, headshots, upscaling, and video generation in one subscription starting at $9.99/month. Magic Hour is best suited for social creators who need variety over specialist depth.
Magic Hour supports both text prompts and file uploads as inputs, depending on the tool. Image-to-Video and Talking Photo accept still images in JPG, PNG, and WebP formats. Face Swap Video and Video-to-Video accept MP4 and WebM video files. Text-based tools generate output from written prompts alone. The platform handles the model routing internally so users don't need to match their input format to a specific model architecture. Output is generally delivered as downloadable MP4 video or standard image formats (PNG/JPG).
Commercial usage rights depend on the subscription tier. The free tier restricts commercial use and may apply watermarks. Pro and Business plans grant full commercial usage rights for generated content, making them suitable for advertising, client deliverables, and published social content. Face swap and likeness-based tools carry legal and ethical considerations — you should only use faces you have permission to use. Review Magic Hour's terms of service before using outputs in any commercial or published context.
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