Luma AI

Luma AI builds two product lines: Dream Machine, a leading text-to-video and image-to-video model used widely for short-form social content and previsualization; and the original NeRF/3D capture product that turns smartphone video into photoreal 3D scenes for VFX and product visualization. The Ray 2 family (Ray 2 Flash and Ray 2) generates 5- and 10-second clips with strong physics, camera control, and character coherence, and Ray 2's image-to-video mode lets creators animate a still with a text prompt. Dream Machine adds Modify Video (rotoscope-style edits on existing footage with style prompts), Brainstorm (multi-shot ideation), and Loops. For 3D, the Genie text-to-3D product creates downloadable meshes from text, and the legacy AR/NeRF capture mode remains in the iOS app. Luma's web app provides a creator dashboard with version history, frame extraction, and project boards; an API and Vertex AI integration expose Ray and Dream Machine for production use. Pricing is credit-based with monthly tiers for individuals and unlimited 'Premier' plans for heavy creators, plus enterprise contracts. The product is widely used by motion designers, marketing teams, music-video creators, and indie filmmakers because the generations preserve character identity and respect prompted camera motion better than most peers.