Stay free if you only need small starter credit pool and access to core ai models. Upgrade if you need 10,990 credits/month and hd quality with filters. Most solo builders can start free.
Why it matters: Credit consumption is fast, especially for video generation — Pro plan's 10,990 credits deplete quickly for heavy users
Available from: Starter
Why it matters: Output quality can be inconsistent, with occasional artifacts and unexpected style variations
Available from: Starter
Why it matters: No commercial license on Starter plan forces upgrade to Basic ($48/mo) for any business use
Available from: Starter
Lovart is an AI design agent for generating images, videos, and complete visual campaigns from text prompts. It's used for social media content, marketing materials, product visuals, and brand assets. It is not a code editor, chatbot builder, or AI companion platform.
Credit consumption varies by output type and quality settings. Simple standard-quality images use fewer credits, while high-resolution images, video generation, and complex multi-step workflows consume significantly more. Video generation is the most credit-intensive. Pro plan users with heavy video workflows may need credit top-ups.
Commercial use requires the Basic plan ($48/month) or higher. The Free and Starter plans do not include a commercial license. All paid plans from Basic up include commercial rights for generated outputs.
Lovart differentiates by offering an end-to-end design workflow rather than single-image generation. It handles campaigns, batch variations, video, and layered exports. Midjourney and DALL-E excel at individual image quality but require separate tools for video, batch processing, and format adaptation.
Teams replacing multiple subscriptions (Midjourney $20/mo, Canva Pro $15/mo, Runway $12-35/mo) often find Lovart's consolidated pricing favorable. The Pro plan at $72/month with team features and API access can be more cost-effective than separate tool subscriptions, especially when factoring in workflow efficiency gains.
Pro plans include 3 team seats with shared project access, while Ultimate plans support 10+ seats. Team members can collaborate on campaigns, share templates and style presets, and maintain brand consistency across projects. Ultimate plans also include dedicated account management for enterprise coordination.
Lovart provides REST API access on Pro (beta) and Ultimate plans. The API supports programmatic image and video generation, batch processing, and webhook integrations. Over 30 enterprise clients currently use the API for large-scale asset generation, though enterprise features are still maturing as the platform scales.
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Last verified March 2026