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Customer Support🟢No Code
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Landbot

No-code chatbot builder for creating conversational experiences across web, WhatsApp, and messaging channels.

Starting at€0
Visit Landbot →
💡

In Plain English

No-code chatbot builder for web, WhatsApp, and messaging channels with visual drag-and-drop conversation design.

OverviewFeaturesPricingGetting StartedUse CasesIntegrationsLimitationsFAQ

Overview

Landbot is a freemium no-code chatbot platform (plans from €0 to €100+/month) that enables businesses to build conversational experiences for lead generation, customer support, and engagement across web chat, WhatsApp, and Facebook Messenger. Founded in 2017 and headquartered in Barcelona, Landbot serves over 12,000 businesses worldwide, including brands in e-commerce, insurance, real estate, and SaaS. Its visual drag-and-drop builder allows non-technical teams to design complex conversation flows with conditional logic, variables, formulas, and rich media elements — no coding required. The platform reports that conversational forms built with Landbot achieve completion rates up to 3× higher than traditional web forms, with average response times under 30 seconds for automated interactions. Landbot supports 50+ native integrations with tools like Salesforce, HubSpot, Stripe, Google Sheets, Airtable, Slack, Mailchimp, Calendly, Dialogflow, and Zapier, connecting chatbot interactions directly to existing business workflows. The platform's Landbot AI module, powered by large language models including OpenAI GPT-4, enables natural language understanding and dynamic responses within structured conversation flows, supporting a hybrid rule-based and AI-driven approach. Landbot's template library includes 100+ pre-built conversation templates spanning lead qualification, appointment scheduling, e-commerce product recommendations, insurance quote generation, and internal HR automation. The Sandbox (free) plan includes up to 100 chats/month, while the Starter plan at €40/month and Pro plan at €100/month unlock higher volume limits, custom branding, A/B testing, and advanced analytics. Enterprise customers on the Business plan receive dedicated account management, custom SLAs, and SSO support. Landbot reports GDPR compliance with data processing agreements and SOC 2 Type II certification for independently audited security controls.

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Editorial Review

Landbot is well-regarded for its intuitive visual builder and strong WhatsApp integration, making it a top choice for non-technical teams building conversational experiences. Users consistently praise the drag-and-drop interface and template library, though some note limitations in the free tier, analytics depth, and complexity when scaling advanced workflows.

Key Features

Visual Conversation Builder+

Drag-and-drop interface for designing complex conversation flows with conditional branching, variables, and formulas — no coding required.

Multi-Platform Deployment+

Deploy chatbots across web chat, WhatsApp Business API, and Facebook Messenger from a single visual builder.

Landbot AI+

AI-powered natural language understanding integrated into conversation flows, enabling dynamic responses alongside structured paths.

Rich Media Support+

Embed images, videos, GIFs, maps, file uploads, and interactive elements directly within conversation flows.

Advanced Logic Engine+

Conditional logic, variables, formulas, and API calls enable complex decision trees and personalized conversation paths.

Comprehensive Integration Suite+

Native integrations with Salesforce, HubSpot, Stripe, Google Sheets, Airtable, Slack, Zapier, and 50+ other tools.

Pricing Plans

Sandbox

€0

    Starter

    €40/month

      Pro

      €100/month

        Business

        Custom pricing

          See Full Pricing →Free vs Paid →Is it worth it? →

          Ready to get started with Landbot?

          View Pricing Options →

          Getting Started with Landbot

          1. 1Sign up for a free Sandbox account at landbot.io
          2. 2Select the 'Landbot' channel to build a web chatbot or choose WhatsApp/Messenger
          3. 3Build your conversation flow using the visual drag-and-drop builder or start from a template
          4. 4Connect HubSpot, Google Sheets, or other integrations to capture and sync lead data
          5. 5Deploy your chatbot by embedding it on your website or connecting to WhatsApp Business API
          6. 6Monitor performance through the analytics dashboard and iterate on your flows
          Ready to start? Try Landbot →

          Best Use Cases

          🎯

          Lead generation and qualification via conversational forms

          ⚡

          WhatsApp customer support automation

          🔧

          Appointment and demo scheduling

          🚀

          Conversational landing pages for marketing campaigns

          💡

          Internal HR and IT helpdesk automation

          🔄

          Hybrid AI + rule-based customer engagement

          Integration Ecosystem

          14 integrations

          Landbot works with these platforms and services:

          💬 Communication
          EmailSlackwhatsappfacebook-messenger
          📇 CRM
          SalesforceHubSpot
          🗄️ Databases
          google-sheetsairtable
          🔗 Other
          apistripeZapiermailchimpcalendlydialogflow
          View full Integration Matrix →

          Limitations & What It Can't Do

          We believe in transparent reviews. Here's what Landbot doesn't handle well:

          • ⚠Free tier restricted to 100 chats/month and limited integrations
          • ⚠AI chat functionality consumes credits that can add up at scale
          • ⚠WhatsApp Business API integration requires separate approval process
          • ⚠Analytics limited compared to dedicated reporting tools
          • ⚠Template library focused primarily on lead generation use cases
          • ⚠Complex integrations may require technical knowledge
          • ⚠Custom branding locked behind Pro tier
          • ⚠Mobile conversation design can be less intuitive than desktop
          • ⚠Conversation history storage limits on lower tiers
          • ⚠Multi-language support requires manual configuration per flow

          Pros & Cons

          ✓ Pros

          • ✓Visual drag-and-drop builder makes creating complex conversation flows accessible to non-technical users
          • ✓Native WhatsApp Business API integration for reaching customers on their preferred messaging platform
          • ✓Hybrid AI + rule-based approach allows combining structured flows with natural language understanding
          • ✓Strong library of pre-built templates for common use cases like lead generation and support
          • ✓Conversational forms deliver significantly higher completion rates compared to traditional web forms
          • ✓Multi-channel deployment across web, WhatsApp, and Facebook Messenger from a single builder

          ✗ Cons

          • ✗Free plan limited to 100 chats/month, making it impractical for anything beyond testing
          • ✗WhatsApp integration requires paid plan and separate WhatsApp Business API approval
          • ✗Learning curve for advanced features like conditional logic, formulas, and API integrations
          • ✗AI chat credits consumed per interaction, which can increase costs for high-volume deployments
          • ✗Analytics and reporting features are basic compared to dedicated analytics platforms
          • ✗Custom branding only available on Pro plan and above
          • ✗Template library skews toward lead generation, with fewer templates for other use cases
          • ✗Integration setup for complex workflows can require technical knowledge despite no-code positioning

          Frequently Asked Questions

          What channels does Landbot support?+

          Landbot supports web chat, WhatsApp Business API, and Facebook Messenger, allowing multi-channel deployment from a single builder.

          Does Landbot offer AI capabilities?+

          Yes, Landbot AI integrates large language model capabilities into conversation flows, enabling natural language understanding alongside structured rule-based paths.

          Do I need coding skills to use Landbot?+

          No, Landbot is a no-code platform with a visual drag-and-drop builder. However, advanced features like API integrations and custom webhooks may benefit from technical knowledge.

          What integrations does Landbot support?+

          Landbot offers 50+ native integrations including Salesforce, HubSpot, Stripe, Google Sheets, Airtable, Slack, Zapier, Mailchimp, and Calendly, plus a REST API for custom integrations.

          Is Landbot GDPR compliant?+

          Landbot states that it is GDPR compliant and offers data processing agreements, cookie consent management, and data encryption features to support privacy requirements.

          Can Landbot handle WhatsApp automation?+

          Yes, Landbot provides native WhatsApp Business API integration for automated conversations, though this requires a paid plan and separate WhatsApp Business API approval.
          🦞

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          What's New in 2026

          In early 2026, Landbot introduced GPT-4 integration within its Landbot AI module for improved natural language understanding in conversation flows. The platform expanded its template library to over 100 pre-built templates and added enhanced WhatsApp Business API features including interactive list messages and reply buttons. Updated analytics dashboards now include conversation funnel visualization and drop-off tracking. The Pro plan gained native A/B testing for conversation paths, and the Business tier added SSO support via SAML 2.0.

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          Quick Info

          Category

          Customer Support

          Website

          landbot.io
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