No free plan. The cheapest way in is paid plan at varies. Consider free alternatives in the api management category if budget is tight.
It is used to govern, secure, and monitor API traffic to AI and LLM services across an enterprise. Teams use it to enforce token-based rate limits, redact PII from prompts, route requests across multiple model providers, and centralize logging and cost tracking. It is typically deployed by platform engineering or integration teams who want a single policy layer in front of OpenAI, Azure OpenAI, AWS Bedrock, and IBM watsonx.ai endpoints. It also continues to manage traditional REST and SOAP APIs so organizations don't have to operate two separate gateways.
IBM does not publish a public price list for the AI Gateway â it is sold as part of IBM API Connect under an enterprise licensing model, typically quoted based on environments, API call volume, and deployment footprint. Customers engage IBM sales or a business partner for a custom quote, and licensing can be perpetual, subscription, or consumed via IBM Cloud Pak for Integration entitlements. There is no free self-serve tier, though trial environments and proof-of-concept engagements are available. Expect pricing consistent with other enterprise middleware products in the IBM portfolio.
Both products sit in front of LLM providers and apply AI-specific policies, but they target different buyers. IBM's gateway is stronger for organizations already invested in IBM middleware, needing on-prem or air-gapped deployments, and requiring deep compliance controls. Kong AI Gateway, built on the open-source Kong Gateway, is typically faster to adopt for cloud-native teams, offers an active open-source community, and has a more transparent pricing model. Based on our analysis of 870+ AI tools, Kong tends to win on developer experience while IBM wins on enterprise governance depth.
The AI Gateway is designed to be model-agnostic and can proxy traffic to major commercial providers including OpenAI, Azure OpenAI, AWS Bedrock, Google Vertex AI, and IBM's own watsonx.ai foundation models. It also supports self-hosted and open-source models exposed over HTTP, so teams running Llama, Mistral, or Granite models behind their firewall can govern them with the same policies. Routing rules let platform owners send traffic to different providers based on cost, latency, compliance zone, or model capability. This multi-provider abstraction is one of the main reasons enterprises deploy an AI gateway.
It supports a wide range of deployment topologies: fully managed on IBM Cloud, self-managed on Red Hat OpenShift, on traditional Kubernetes, or on-premises as part of IBM Cloud Pak for Integration. Hybrid deployments are also common, with the control plane in the cloud and gateway runtimes in customer data centers or specific compliance regions. This flexibility is a key differentiator versus SaaS-only gateways for regulated industries like banking, healthcare, and government. Customers typically choose deployment based on data residency requirements and existing OpenShift investment.
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Last verified March 2026