Stay free if you only need 50 search credits per month and basic discover b2b database filters. Upgrade if you need 120,000 credits per year (10,000/month) and all starter features. Most solo builders can start free.
Why it matters: International email coverage is significantly weaker outside North America and Western Europe, with gaps in APAC and LATAM markets
Available from: Starter
Why it matters: Email campaigns feature is basic compared to dedicated cold email platforms like Instantly, Lemlist, or Smartlead — limited personalization and no multi-channel sequencing
Available from: Starter
Why it matters: Cannot find emails that don't exist in public sources — private, personal, or recently created business emails won't appear
Available from: Starter
Why it matters: Verification credits are separate from search credits, requiring careful quota management across two credit pools
Available from: Starter
Why it matters: Discover B2B database is smaller and less comprehensive than ZoomInfo, Apollo, or Cognism for enterprise prospecting needs
Available from: Starter
Why it matters: Advanced feature not available in free plan.
Available from: Starter
Hunter uses a unified credit system: 1 credit = 1 email found via Domain Search, Email Finder, or Bulk Email Finder. Verification uses separate verification credits. The Free plan includes 50 search credits/month. Starter ($34/mo billed yearly) includes 24,000 credits/year (2,000/month). Growth ($104/mo) includes 120,000/year. Business ($209/mo) includes 300,000/year. All plans include unlimited team members.
Accuracy depends on the confidence score returned with each result. Emails with 90%+ confidence scores consistently deliver 95%+ accuracy in real-world testing. Scores of 70-90% are suitable for bulk campaigns where some bounces are acceptable. Below 70%, always verify separately. Hunter finds emails through public source analysis and pattern prediction — it's strongest for companies with discoverable email patterns.
For small teams doing basic cold email, yes — Hunter now includes multi-step sequences, reply tracking, A/B testing, and scheduling. But for teams needing advanced features like multi-channel outreach (email + LinkedIn + phone), advanced personalization variables, inbox rotation, or warm-up tools, dedicated platforms like Instantly, Lemlist, or Outreach offer significantly more capability.
Hunter sources emails exclusively from publicly available information (websites, social profiles, directories), which generally falls under legitimate business interest for B2B outreach under GDPR. Hunter provides data source transparency showing where each email was found, supports deletion requests, and stores data on EU servers. However, compliance responsibility ultimately falls on you — consult legal counsel for your specific use case and jurisdiction.
Hunter focuses specifically on email discovery and verification with best-in-class accuracy for found emails. Apollo and ZoomInfo are comprehensive B2B databases with phone numbers, intent data, org charts, and multi-channel engagement platforms. Hunter is cheaper and simpler for teams that primarily need verified emails. Apollo/ZoomInfo is better for enterprise teams needing full-stack sales intelligence.
Start with the free plan — upgrade when you need more.
Get Started Free →Still not sure? Read our full verdict →
Last verified March 2026