Collaborative data workspace where analysts and AI agents (Magic) write SQL and Python notebooks, build dashboards, and share interactive data apps.
Collaborative data workspace where analysts and AI agents (Magic) write SQL and Python notebooks, build dashboards, and share interactive data apps.
Hex is a modern collaborative notebook and BI hybrid used by data teams at companies like Notion, Cash App, ClickUp, and hundreds of others. It merges Jupyter-style SQL/Python notebooks with polished, publishable data apps: analysts write cells, build charts, and drag components into a 'reports' view that non-technical stakeholders can interact with. In 2024–2025 Hex leaned heavily into AI with 'Hex Magic,' an assistant that can autocomplete SQL, generate whole analyses from natural language, explain queries, and — in agentic mode — investigate a business question by iterating on cells the way an analyst would. Magic supports semantic layers (dbt semantic layer, LookML, Cube) so its SQL is aware of the org's actual metric definitions rather than making them up. Pricing is per-seat: a free personal tier for individuals learning, a Team plan around $24/user/mo (annual) with basic Magic, a Professional plan around $100/user/mo with more powerful AI and governance features, and Enterprise for large orgs. Hex competes with Mode, Deepnote, Databricks Notebooks, and Snowflake's own notebook offerings, differentiating on collaboration, published data-app UX, and the depth of its AI integration. For teams already on Snowflake, BigQuery, or Databricks, Hex's warehouse-native architecture (no data movement) and its AI grounded in a semantic layer make it noticeably safer than general-purpose AI assistants that hallucinate metric definitions.
Hex Magic uses large language models to generate SQL and Python code from natural language prompts, debug errors with contextual understanding of your project, and explain complex analytical results in plain English. It is schema-aware, meaning it understands your connected database tables and columns, producing accurate queries without requiring users to memorize table structures.
Hex notebooks support SQL, Python, and R cells within the same project, with reactive execution that automatically updates downstream cells when upstream data changes. This allows teams to combine the strengths of each language — SQL for data extraction, Python for transformation and modeling, and built-in charting for visualization — in a single cohesive workflow.
Any Hex notebook can be published as a polished, interactive data application with parameterized input controls such as dropdowns, sliders, date pickers, and text inputs. Published apps can be shared via link, embedded in other websites or internal tools via iframe, and automatically reflect the latest data when schedules are configured.
Multiple team members can edit a Hex project simultaneously with live cursors, presence indicators, and threaded cell-level comments. Built-in version control tracks every edit with full diff history, branching support for development workflows, and the ability to restore any prior version — eliminating the need for external Git integration for most use cases.
Hex connects directly to Snowflake, Databricks, BigQuery, Redshift, PostgreSQL, and other major databases through managed, admin-configured connections. Query results are cached intelligently to reduce warehouse costs, and connection credentials are managed centrally so individual analysts never need direct access to database passwords or service accounts.
Free
~$24/user/mo (annual)
~$100/user/mo
Custom
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Through late 2025 and into 2026, Hex has leaned heavily into agentic AI for analytics. Magic has evolved from a code-completion assistant into a multi-step agent that can plan investigations, iterate on results, and produce narrative summaries with citations back to the underlying SQL and data. Hex has expanded semantic layer and dbt metadata awareness so Magic understands governed metrics, deepened integrations with Databricks and Snowflake (including support for newer warehouse-native AI features), and added richer app-building primitives such as improved layouts, conditional logic, and embedding controls. Enterprise governance has also been strengthened with more granular audit logging, expanded HIPAA coverage, and refined review and approval workflows aimed at regulated industries.
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Pricing and features change often. If anything on this Hex page is wrong or missing, tell us and include a link to the source. We review every correction.