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← Back to Google Analytics Overview

Google Analytics Pricing & Plans 2026

Complete pricing guide for Google Analytics. Compare all plans, analyze costs, and find the perfect tier for your needs.

Try Google Analytics Free →Compare Plans ↓

Not sure if free is enough? See our Free vs Paid comparison →
Still deciding? Read our full verdict on whether Google Analytics is worth it →

🆓Free Tier Available
💎2 Paid Plans
⚡No Setup Fees

Choose Your Plan

Google Analytics 4 (Free)

$0

mo

  • ✓Up to 10 million events per month
  • ✓25 custom dimensions and 25 custom metrics
  • ✓BigQuery export for raw event data
  • ✓Real-time reporting and standard reports
  • ✓Explorations workspace with advanced analysis
  • ✓Predictive audiences and automated insights
  • ✓Google Ads and Search Console integration
  • ✓Data retention up to 14 months
  • ✓Consent mode support
Start Free Trial →
Most Popular

Google Analytics 360 (Enterprise)

Starting ~$50,000/year

mo

  • ✓Up to 125 million events per month
  • ✓50 custom dimensions and 50 custom metrics
  • ✓Sub-properties and roll-up properties
  • ✓Data-driven attribution modeling
  • ✓Guaranteed SLA with dedicated support
  • ✓Advanced data freshness (typically under 1 hour)
  • ✓Unsampled explorations
  • ✓Organization-level management
  • ✓Priority access to new features
Start Free Trial →

Pricing sourced from Google Analytics · Last verified March 2026

Feature Comparison

FeaturesGoogle Analytics 4 (Free)Google Analytics 360 (Enterprise)
Up to 10 million events per month✓✓
25 custom dimensions and 25 custom metrics✓✓
BigQuery export for raw event data✓✓
Real-time reporting and standard reports✓✓
Explorations workspace with advanced analysis✓✓
Predictive audiences and automated insights✓✓
Google Ads and Search Console integration✓✓
Data retention up to 14 months✓✓
Consent mode support✓✓
Up to 125 million events per month—✓
50 custom dimensions and 50 custom metrics—✓
Sub-properties and roll-up properties—✓
Data-driven attribution modeling—✓
Guaranteed SLA with dedicated support—✓
Advanced data freshness (typically under 1 hour)—✓
Unsampled explorations—✓
Organization-level management—✓
Priority access to new features—✓

Is Google Analytics Worth It?

✅ Why Choose Google Analytics

  • • Free tier is extremely capable, including BigQuery export that was previously a paid-only feature
  • • Deep native integration with Google Ads, Search Console, and the broader Google ecosystem
  • • Machine learning-powered predictive audiences and automated insights reduce manual analysis effort
  • • Event-based data model is more flexible than the legacy session-based approach
  • • Cross-platform tracking unifies web and mobile app data in a single property
  • • Massive community and ecosystem with extensive documentation, courses, and third-party tool support

⚠️ Consider This

  • • Significant learning curve for users migrating from Universal Analytics due to completely different data model and UI
  • • Data sampling applies to explorations on the free tier when datasets are large, which can skew results for high-traffic sites
  • • Data retention is limited to a maximum of 14 months for user-level data, requiring BigQuery export for longer historical analysis
  • • Real-time reporting and data processing can have delays of 24-48 hours for standard reports
  • • Privacy concerns exist as data is processed on Google's servers, which may conflict with strict data sovereignty requirements

What Users Say About Google Analytics

👍 What Users Love

  • ✓Free tier is extremely capable, including BigQuery export that was previously a paid-only feature
  • ✓Deep native integration with Google Ads, Search Console, and the broader Google ecosystem
  • ✓Machine learning-powered predictive audiences and automated insights reduce manual analysis effort
  • ✓Event-based data model is more flexible than the legacy session-based approach
  • ✓Cross-platform tracking unifies web and mobile app data in a single property
  • ✓Massive community and ecosystem with extensive documentation, courses, and third-party tool support
  • ✓BigQuery export enables SQL-based analysis on raw event-level data at no additional cost

👎 Common Concerns

  • ⚠Significant learning curve for users migrating from Universal Analytics due to completely different data model and UI
  • ⚠Data sampling applies to explorations on the free tier when datasets are large, which can skew results for high-traffic sites
  • ⚠Data retention is limited to a maximum of 14 months for user-level data, requiring BigQuery export for longer historical analysis
  • ⚠Real-time reporting and data processing can have delays of 24-48 hours for standard reports
  • ⚠Privacy concerns exist as data is processed on Google's servers, which may conflict with strict data sovereignty requirements
  • ⚠Limited customization of standard reports compared to dedicated business intelligence tools
  • ⚠Consent mode and cookie restrictions can result in modeled data rather than observed data, reducing precision in privacy-regulated regions

Pricing FAQ

How much does Google Analytics cost?

Google Analytics offers multiple pricing tiers to suit different needs and budgets. They provide a free tier to get started, with paid plans offering additional features and higher usage limits. Check the current pricing page for the most up-to-date costs and features.

Does Google Analytics have a free plan?

Yes, Google Analytics offers a free plan that includes basic features. This allows you to test the platform and see if it meets your needs before upgrading to a paid plan with more advanced features.

What's included in each Google Analytics pricing plan?

Each Google Analytics pricing plan includes different feature sets, usage limits, and support levels. Higher-tier plans typically offer more advanced features, higher usage quotas, priority support, and additional integrations. Review the detailed comparison on their pricing page.

Can I change my Google Analytics plan later?

Most SaaS tools including Google Analytics allow you to upgrade or downgrade your plan as your needs change. Some changes take effect immediately, while others might apply at your next billing cycle. Check their billing settings or contact support for specific policies.

Ready to Get Started?

AI builders and operators use Google Analytics to streamline their workflow.

Try Google Analytics Now →

More about Google Analytics

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