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Google AI Studio is a browser-based playground for quickly prototyping with the Gemini API using a simple API key, ideal for individual developers and small projects. Vertex AI is the enterprise-grade platform on Google Cloud with IAM, VPC controls, MLOps tooling, model tuning, and production SLAs, intended for teams deploying AI at scale.
Yes, many parts are free. The Gemini app offers a free tier, Google AI Studio and the Gemini API include a free quota for developers, and Gemma open-weight models are free to download. Premium consumer features (Gemini Advanced, higher rate limits, Veo and Imagen at scale) require paid plans like Google AI Pro or AI Ultra, and production usage on Vertex AI is billed by token or compute.
The platform hosts the Gemini family (including Gemini Pro, Flash, and Ultra-tier variants for text and multimodal tasks), Imagen for image generation, Veo for video generation, Lyria for music, and the open-weight Gemma family. Specialized research models like AlphaFold are also available through dedicated portals.
Yes. Gemini supports grounding with Google Search, allowing responses to incorporate up-to-date web information with citations. This is available in the Gemini app, the API via the grounding tool, and in Vertex AI for enterprise use.
Free consumer products may use prompts to improve models unless users opt out or use enterprise tiers. Paid Vertex AI and Workspace enterprise plans contractually exclude customer data from model training and offer data residency, encryption, and compliance certifications such as SOC 2, ISO 27001, and HIPAA where applicable.
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