Frase

Frase is an agentic SEO and GEO (Generative Engine Optimization) content platform that researches, outlines, writes, and optimizes articles to rank on Google and get cited by AI engines like ChatGPT, Perplexity, and Google AI Overviews, with pricing starting at $45/month after a 7-day free trial. It's built for SEO professionals, content marketers, agencies, and in-house teams who need to produce search-optimized content at scale.

Founded in 2016 and trusted by over 30,000 content teams and SEO professionals worldwide, Frase streamlines the entire content workflow from SERP research to publication. Its core engine analyzes the top 20 ranking pages for any target keyword in under 6 seconds, extracting key topics, questions, headers, statistics, and entities that successful content covers. This competitive intelligence is automatically organized into a comprehensive content brief, which can then be passed directly to Frase's AI writer to generate full-length articles grounded in real SERP data rather than generic LLM hallucinations.

Frase's real-time topic score compares your draft against top-ranking competitors, showing exactly which topics you've covered, which you're missing, and how your content depth stacks up. The platform integrates directly with Google Search Console for data-driven content planning based on actual search performance, and connects with WordPress, HubSpot, and other CMS platforms for seamless publishing. Compared to the dozens of other Content & SEO tools in our directory of 870+ AI tools, Frase stands out by combining SERP research, AI writing, and optimization scoring in a single workflow rather than forcing users to stitch together separate tools — though its AI writing quality is generally considered less polished than dedicated writing platforms like Jasper, while its optimization features are more affordable than enterprise platforms like MarketMuse.