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Frase is a content operating system built for both Google SEO and the new AI-search era (GEO — Generative Engine Optimization). One platform for research, drafting in your brand voice, SEO+GEO scoring, AI Visibility tracking across ChatGPT/Claude/Perplexity/Google AI, and Content Guard for auto-fixing ranking decay.
Frase is a content operating system built for both Google SEO and the new AI-search era (GEO — Generative Engine Optimization). One platform for research, drafting in your brand voice, SEO+GEO scoring, AI Visibility tracking across ChatGPT/Claude/Perplexity/Google AI, and Content Guard for auto-fixing ranking decay.
Frase (frase.io) has become the content operating system for teams that need to rank on Google AND get cited by AI answer engines like ChatGPT, Claude, Perplexity, and Google's AI Overviews. The 2026 rebrand added GEO (Generative Engine Optimization) and AI Visibility tracking alongside classic SEO, plus a Content Guard feature that watches your live pages for Google ranking decay and writes the fix the moment you approve it. The full loop looks like this: Frase Answers surfaces the actual questions visitors are asking; SEO Research and Topic Clusters do SERP, questions, and entity mapping around each topic; the Write side includes an AI Agent that drafts in your brand voice with brand-voice guardrails; the Optimize side scores each page for SEO, GEO, and AI Visibility (which prompts you're being cited on, and which competitors are being cited instead); FraseCMS or connectors to WordPress, Webflow, Sanity, and Wix handle publish; and Content Guard closes the loop by monitoring live pages and re-drafting when metrics slip. What's newer and interesting: Frase now ships a first-class MCP server plus a CLI and REST API, so agents in Claude Code, Cursor, or any MCP host can drive Frase directly. There's also an 'autonomy' setting that lets Frase publish specific content types (FAQs, glossary, how-to pages) on its own after earning trust one content type at a time. Pricing is three cloud tiers plus Enterprise, all with a 7-day free trial and no credit card required. Starter is $39/month yearly (or $49 monthly) and gives one seat, one site, 10 articles/month, 50 audit pages, publish to WordPress/Webflow/Sanity/Wix, SEO + GEO scoring, AI Visibility on ChatGPT and Google AI, and Content Guard watching 3 pages. Professional is $103/month yearly ($129 monthly), adds 3 seats, 5 sites, 40 articles, 250 audit pages, a content calendar with internal-linking suggestions, AI crawler monitoring, Perplexity added to AI Visibility, and Content Guard on 15 pages plus the FAQ/glossary/how-to auto-publish agent. Scale is $239/month yearly ($299 monthly), designed for agencies and multi-site brands with 5 seats, 10 domains, 100 articles, 1,000 audit pages, Content Guard on 50 pages, Claude and Gemini added to AI Visibility, and client-ready reports. Enterprise adds custom seats, sites, and volume. Extra seats on Professional and Scale are $29/month each. Trade-offs vs alternatives: Surfer SEO is Frase's most direct competitor and remains stronger on pure SERP score depth; Jasper AI leans harder into brand-voice writing but lacks Frase's optimization scoring; MarketMuse is heavier on topical authority modeling; and Writesonic is the closer 'GEO + SEO' competitor. Frase's differentiator in 2026 is the AI Visibility feature (tracking your citations across ChatGPT/Claude/Perplexity/Google AI) plus the closed-loop Content Guard + auto-fix workflow, plus the MCP-first developer surface.
Frase excels at the intersection of SEO research and AI content creation, with its SERP analysis and content brief generation being particularly strong. The workflow from keyword research to optimized content is more integrated than competitors that bolt on AI to existing SEO tools. The content editor with real-time SEO scoring helps writers hit optimization targets naturally. Best for SEO-focused content teams that want research and writing in one tool.
Analyzes the top 20 Google results for any target keyword in under 6 seconds, extracting headers, topics, entities, statistics, and questions. Automatically generates a structured content brief that writers can follow, eliminating hours of manual competitive research.
Generates full-length article drafts grounded in the SERP-derived brief rather than generic LLM output, ensuring topical coverage matches what already ranks. Available with the Pro Add-On, the wizard produces structured drafts that writers can edit rather than starting from a blank page.
Compares your draft against the top 20 ranking pages as you write, scoring topical coverage, content depth, and word count. The live optimization panel highlights missing topics and entities, helping writers close content gaps before publishing rather than after.
Connects directly to GSC to surface keyword opportunities, identify underperforming pages, and prioritize content updates based on actual impression and click data. This turns Frase from a writing tool into a full content strategy platform driven by your own search performance.
Optimizes content structure for citation by AI engines like ChatGPT, Perplexity, Google AI Overviews, and Claude. Frase formats answers, entity coverage, and citation-worthy structures that LLMs prefer when generating responses, helping content earn AI mentions in addition to traditional rankings.
Free (7 days)
$39/month billed yearly ($49/mo monthly)
$103/month billed yearly ($129/mo monthly)
$239/month billed yearly ($299/mo monthly)
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Frase has rebranded as 'The Agentic SEO & GEO Platform' in 2025-2026, expanding beyond traditional SEO into Generative Engine Optimization — helping content get cited by ChatGPT, Perplexity, Google AI Overviews, and Claude. The platform has added agentic workflows that automate the research-to-draft pipeline and introduced new GEO-specific optimization features alongside its established SERP-based ranking tools.
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Pricing and features change often. If anything on this Frase page is wrong or missing, tell us and include a link to the source. We review every correction.