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Automation & Workflows
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Cognism

Cognism is a B2B sales intelligence platform that helps teams find and connect with prospects using premium contact and company data. It supports sales prospecting, lead generation, and go-to-market workflows.

Starting atCustom pricing (typically $15,000–$25,000/year)
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Overview

Cognism is a premium B2B sales intelligence platform providing phone-verified mobile numbers and validated business emails to help revenue teams connect with decision-makers faster. Unlike competitors that rely primarily on data scraping, Cognism employs a human-verified data approach called Diamond Data®, where a dedicated research team manually verifies mobile phone numbers to achieve up to 98% accuracy on verified contacts. This significantly reduces bounce rates and increases connect rates for outbound sales teams.

The platform maintains a global database covering over 400 million business profiles across EMEA, NAM, and APAC regions, with particularly strong coverage in European markets where competitors like ZoomInfo have historically underperformed. Cognism's database includes direct dials, verified mobile numbers, business emails, firmographic data, technographic insights, and intent data powered by Bombora.

Key capabilities include a browser extension that works across LinkedIn and Sales Navigator for real-time prospect enrichment, CRM integrations with Salesforce, HubSpot, Microsoft Dynamics, Pipedrive, and Outreach, plus a prospecting platform for building targeted account lists using over 25 filtering criteria including industry, revenue, employee count, technology stack, and hiring signals.

Cognism differentiates itself through GDPR and CCPA compliance built into the platform, with Do-Not-Call list checking across multiple countries including the US, UK, Germany, France, Ireland, and Australia. This compliance-first approach makes it particularly suitable for European-headquartered companies or those selling into regulated markets where data privacy violations carry significant fines.

The platform also offers intent data integration showing which accounts are actively researching topics relevant to your solution, enabling teams to prioritize outreach to buyers already in-market. Combined with sales trigger events such as job changes, funding rounds, and new hires, Cognism enables timely and relevant outreach that converts at higher rates than cold prospecting.

As of 2025, Cognism serves over 3,000 companies globally including Drift, Seismic, and LeadForensics, and has been recognized as a G2 Leader in Sales Intelligence for multiple consecutive quarters.

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Key Features

  • •Diamond Data® Verified Contacts: Manually phone-verified mobile numbers with up to 98% accuracy on verified records, reducing wasted dials and improving connect rates
  • •Global B2B Database: Access to over 400 million business profiles with emails, direct dials, and mobile numbers across EMEA, NAM, and APAC
  • •Intent Data (Bombora): Identify accounts actively researching topics related to your solution using Bombora's intent signals across 4,000+ topics
  • •Browser Extension: Chrome extension for instant contact enrichment on LinkedIn, Sales Navigator, and corporate websites
  • •CRM & Sales Tool Integrations: Native integrations with Salesforce, HubSpot, Microsoft Dynamics, Pipedrive, Outreach, and SalesLoft
  • •Compliance Engine: Built-in GDPR and CCPA compliance with Do-Not-Call list screening for US, UK, Germany, France, Ireland, Australia, and more
  • •Sales Trigger Events: Real-time alerts for job changes, funding rounds, new hires, and other buying signals to time outreach effectively
  • •Prospecting Platform: Build targeted lists using 25+ filters including industry, revenue, headcount, technology stack, and location

Pricing Plans

Platinum

Custom pricing (typically $15,000–$25,000/year)

  • ✓Unrestricted access to global database
  • ✓Phone-verified mobile numbers
  • ✓CRM integrations (Salesforce, HubSpot)
  • ✓Browser extension for LinkedIn
  • ✓Firmographic and technographic filters
  • ✓Email and mobile verification

Diamond

Custom pricing (typically $25,000–$50,000+/year)

  • ✓Everything in Platinum
  • ✓Diamond Data® manually verified contacts
  • ✓98% mobile number accuracy on verified records
  • ✓Bombora intent data integration
  • ✓Priority support and onboarding
  • ✓Advanced sales trigger events
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Pros & Cons

✓ Pros

  • ✓Phone-verified mobile numbers (Diamond Data®) deliver up to 98% accuracy, significantly outperforming unverified databases
  • ✓Strongest European B2B contact coverage among major sales intelligence platforms
  • ✓Built-in GDPR and CCPA compliance with international Do-Not-Call list checking across multiple countries
  • ✓Bombora intent data included in higher tiers helps prioritize accounts actively in-market
  • ✓Seamless browser extension works on LinkedIn, Sales Navigator, and company websites
  • ✓Strong CRM and sales engagement integrations reduce manual data entry

✗ Cons

  • ✗No self-serve pricing or free tier; requires sales contact and annual contract commitment
  • ✗Higher price point than competitors like Apollo.io or Lusha, difficult to justify for small teams
  • ✗North American data coverage, while improving, is still less comprehensive than ZoomInfo's US database
  • ✗Credit-based system on some plans can limit heavy prospecting workflows
  • ✗Limited technographic data depth compared to specialized tools like BuiltWith or HG Insights
  • ✗Onboarding and ramp-up time required to fully leverage the platform's filtering capabilities

Frequently Asked Questions

How much does Cognism cost?+

Cognism pricing starts at Custom pricing (typically $15,000–$25,000/year). They offer 2 pricing tiers.

What are the main features of Cognism?+

Cognism includes Diamond Data® Verified Contacts: Manually phone-verified mobile numbers with up to 98% accuracy on verified records, reducing wasted dials and improving connect rates, Global B2B Database: Access to over 400 million business profiles with emails, direct dials, and mobile numbers across EMEA, NAM, and APAC, Intent Data (Bombora): Identify accounts actively researching topics related to your solution using Bombora's intent signals across 4,000+ topics and 5 other features. Cognism is a B2B sales intelligence platform that helps teams find and connect with prospects using premium contact and company data. It supports sale...

What are alternatives to Cognism?+

Popular alternatives to Cognism include [object Object], [object Object], [object Object], [object Object], [object Object]. Each offers different features and pricing models.
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Quick Info

Category

Automation & Workflows

Website

www.cognism.com/
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