Stay free if you only need basic features. Upgrade if you need advanced features. Most solo builders can start free.
Standard analytics tools track website behavior and channel attribution at the click or session level. Cockpit AI goes further by connecting ad platform spend directly to CRM pipeline outcomes — SQLs, opportunities, and revenue. More importantly, it adds an execution layer that lets teams act on insights by making approved changes directly in ad platforms, which pure analytics tools don't offer.
Yes, you can move between Starter, Pro, and Enterprise plans as your ad spend and needs change. Annual pricing is available at a discount. The Pro plan is most popular because it includes direct API integrations and the AI Copilot.
Cockpit integrates with major ad platforms including Google Ads, LinkedIn Ads, and Meta Ads, along with CRM systems like Salesforce and HubSpot. The Starter plan uses CSV imports while Pro and Enterprise plans use direct API connections. The integration list continues to expand.
Cockpit is designed primarily for B2B marketing teams managing meaningful ad budgets across multiple platforms. Solo marketers or small businesses with simple single-platform campaigns may not see enough ROI. The platform delivers the most value for teams spending $10K+ monthly across multiple ad channels.
Cockpit generates prioritized recommendations based on pipeline data — budget reallocations, audience adjustments, campaign pauses, keyword changes. You review the recommendation, approve it, and Cockpit executes the change directly in the connected ad platform via API. Teams maintain full control while eliminating the manual work of implementing optimizations.
Start with the free plan — upgrade when you need more.
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Last verified March 2026