Complete pricing guide for Clay. Compare all plans, analyze costs, and find the perfect tier for your needs.
Not sure if free is enough? See our Free vs Paid comparison →
Still deciding? Read our full verdict on whether Clay is worth it →
Pricing sourced from Clay · Last verified March 2026
Clay's waterfall system queries up to 10+ of its 150+ data sources sequentially for each prospect, starting with the most reliable and cost-effective providers. If the first source lacks a contact or returns low-quality data, it automatically tries the next provider in the chain, continuing until a match is found or all sources are exhausted. This approach materially improves coverage compared to relying on a single vendor.
Clay operates on a credit-based system where different data sources consume different credit amounts per lookup. Basic enrichment providers (e.g., Clearbit, Hunter) typically cost 1–2 credits per contact, while premium providers (e.g., ZoomInfo, Lusha) cost 5–10 credits each. The Starter plan includes 2,000 credits/month at $149/month, Explorer includes 10,000 credits at $349/month, and Pro includes 50,000 credits at $800/month. Teams control costs by configuring which providers appear in their waterfall, setting per-row credit caps, and using conditional logic to skip expensive lookups when cheaper sources already returned valid data.
Claygent analyzes dozens of signals including recent company news, job postings, technology stack changes, funding events, leadership transitions, social media activity, and mutual connections. It can generate personalization angles like referencing a prospect's recent blog post or a company's latest product launch, producing research-grade context for each contact.
Yes, Clay excels at account-based strategies through its company intelligence and Signals features. It can identify all relevant stakeholders within target accounts, track organizational changes, and coordinate personalized outreach across multiple contacts while maintaining account-level context and scoring.
While Clay's Sculptor builder is no-code, maximizing the platform typically requires someone with sales operations experience or strong technical aptitude. Basic list building and enrichment can be set up in an afternoon, but advanced workflows, custom Claygent prompts, and CRM integrations benefit from a dedicated RevOps operator or Clay-certified consultant.
Apollo combines a 265M+ B2B contact database with AI-powered prospecting, multi-channel sequence automation, and revenue analytics to accelerate sales development from lead discovery through closed deals.
Compare Pricing →11x provides AI digital workers for sales development, featuring Alice the AI SDR for autonomous outbound email prospecting and Julian the AI Phone Agent for intelligent voice conversations. The platform handles end-to-end sales development workflows including prospect identification, research, personalized outreach, follow-ups, and meeting scheduling — operating 24/7 to generate qualified pipeline at a fraction of the cost of human SDR teams.
Compare Pricing →AI sales agent platform featuring Ava, an autonomous BDR that handles outbound prospecting, research, and multi-channel outreach across email and LinkedIn with a built-in 300M+ B2B contact database.
Compare Pricing →