Stay free if you only need up to 300 emails per day and unlimited contacts. Upgrade if you need marketing automation (unlimited contacts) and a/b testing. Most solo builders can start free.
Why it matters: Daily sending limit of 300 emails on the free plan can be restrictive for growing businesses
Available from: Starter
Why it matters: Built-in CRM is basic compared to dedicated tools like HubSpot CRM or Pipedrive
Available from: Starter
Why it matters: Advanced automation features require the Business plan at $18+/month
Available from: Starter
Why it matters: Email template library is smaller and less polished than Mailchimp's
Available from: Starter
Why it matters: Reporting and analytics are limited on lower-tier plans
Available from: Starter
The free plan of Brevo typically includes basic features with usage limitations, while paid plans offer advanced features, higher limits, priority support, and additional integrations. The specific differences depend on their current pricing structure.
Consider upgrading to a paid Brevo plan if you're hitting usage limits, need advanced features, require priority support, or want access to additional integrations. Upgrade when the tool becomes central to your workflow and the additional features provide clear value.
Free plans typically have limitations on usage quotas, feature access, support availability, and integration options. These limitations are designed to let you test the core functionality while encouraging upgrades for serious usage.
If Brevo offers a free tier, you can typically use it indefinitely within the usage limits. If it's a free trial, the duration is usually clearly stated (commonly 14-30 days). Check their terms of service for specific details.
Start with the free plan — upgrade when you need more.
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Last verified March 2026