Stay free if you only need 50 test units per month and unlimited users. Upgrade if you need custom test unit allocation and unlimited users and executions. Most solo builders can start free.
Why it matters: Test unit pricing scales quickly for large applications
Available from: Starter
Why it matters: Initial baseline setup requires significant time investment
Available from: Starter
Why it matters: May generate false positives with dynamic interfaces
Available from: Starter
Why it matters: Learning curve for visual testing concepts
Available from: Starter
Why it matters: Starter pricing not transparent (contact for quote)
Available from: Starter
Why it matters: Advanced feature not available in free plan.
Available from: Starter
The free plan covers basic testing & quality needs. For professional use with advanced features and higher limits, consider upgrading to a paid plan.
Check the comparison above for the most affordable paid tier that includes premium features beyond the free plan limitations.
Many tools offer free trials of paid tiers. Visit Applitools: AI-Powered Visual Testing Platform's website to check current trial offerings and duration.
Most tools allow downgrades, but you may lose access to paid features and data. Check Applitools: AI-Powered Visual Testing Platform's policy before upgrading.
Start with the free plan — upgrade when you need more.
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Last verified March 2026