Clay vs 11x AI

Detailed side-by-side comparison to help you choose the right tool

Clay

🟡Low Code

Sales Intelligence

A GTM data platform that combines 100+ enrichment sources with AI research agents to build hyper-personalised outbound campaigns at scale.

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Starting Price

Free (14-day Pro trial); paid plans from $149/month
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11x AI

🟢No Code

AI sales agents

Digital-worker platform automating sales research, qualification and outreach.

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Starting Price

~$5,000/month
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Feature Comparison

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FeatureClay11x AI
CategorySales IntelligenceAI sales agents
Pricing Plans5 listed plans1 listed plan
Starting PriceFree (14-day Pro trial); paid plans from $149/month~$5,000/month
Key Features
  • • Claygent AI research agents
  • • Sculptor no-code workflow builder
  • • Signals trigger tracking
  • • AI SDR (Alice) for autonomous prospecting and outreach
  • • AI Phone Agent (Julian) for intelligent voice conversations
  • • Multi-channel outreach (email, LinkedIn, phone)

Clay - Pros & Cons

Pros

  • ✓Waterfall enrichment can improve coverage across multiple data vendors
  • ✓Claygent handles custom web research that fixed databases often miss
  • ✓Spreadsheet interface makes enrichment logic visible to operators
  • ✓Connectors cover HubSpot, Salesforce, Outreach, Salesloft, Attio, Instantly, and Smartlead

Cons

  • ✗Credit economics can be difficult to forecast without a controlled pilot
  • ✗Complex tables can become brittle when many providers and formulas are chained
  • ✗AI-written personalization still requires review for inaccurate claims
  • ✗Teams must manage privacy, lawful basis, opt-outs, and CRM data hygiene

11x AI - Pros & Cons

Pros

  • ✓Combines inbound and outbound
  • ✓Includes data, research, messaging, and voice
  • ✓Supports many concrete GTM plays
  • ✓Advertises deliverability controls

Cons

  • ✗No public price and pricing URL returned 404
  • ✗Case-study metrics may not generalize
  • ✗Calling and email require compliance controls
  • ✗Broad scope increases implementation complexity

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🔒 Security & Compliance Comparison

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Security FeatureClay11x AI
SOC2✅ Yes✅ Yes
GDPR✅ Yes✅ Yes
HIPAA❌ No—
SSO✅ Yes✅ Yes
Self-Hosted❌ No❌ No
On-Prem❌ No❌ No
RBAC✅ Yes✅ Yes
Audit Log✅ Yes✅ Yes
Open Source❌ No❌ No
API Key Auth✅ Yes—
Encryption at Rest✅ Yes✅ Yes
Encryption in Transit✅ Yes✅ Yes
Data ResidencyUS (primary)—
Data RetentionCustomer data retained for duration of contract; deleted within 90 days of account termination upon requestConfigurable data retention policies available for enterprise customers
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Review ClayReview 11x AI