Best Alternatives to Clay
Explore 3 top-rated alternatives to Clay in the sales & gtm automation category. Compare features, pricing, and find the perfect fit for your needs.
About Clay
Go-to-market data platform with Claygents — AI research agents that enrich CRM data from 150+ providers and trigger personalised outbound at scale.
Free (14-day Pro trial); paid plans from $149/month
Top Recommended Alternatives
Apollo
Sales & Marketing Agents
Apollo combines a 265M+ B2B contact database with AI-powered prospecting, multi-channel sequence automation, and revenue analytics to accelerate sales development from lead discovery through closed deals.
Key Strengths:
- ✓Massive contact database of 265M+ verified B2B contacts with 65+ filter attributes, reducing the need for a separate data vendor like ZoomInfo or Lusha.
- ✓All-in-one platform consolidating prospecting, email/phone/LinkedIn sequencing, dialer, meeting scheduler, and analytics, so teams can retire multiple point tools.
11x
Sales & Marketing Agents
From
~$5,000/month11x is an AI Growth Company that ships digital workers — Alice for outbound sales and Julian for inbound qualification — that automate the SDR job end-to-end, backed by a16z and Benchmark with $70M+ raised.
Key Strengths:
- ✓Replaces a full SDR workflow, not just one step — the buyer gets pipeline, not tooling
- ✓$70M+ raised from a16z and Benchmark; strong enterprise references
Artisan
AI sales development
From
Contact for pricingAI BDR called Ava that finds leads, enriches records and books meetings.
Key Strengths:
- ✓Combines prospect data, enrichment, outreach, reply handling, and CRM sync
- ✓Published lead-volume guidance helps teams size a plan
Quick Comparison
Why Consider Clay Alternatives?
While Clay is a popular choice in the sales & gtm automation category, exploring alternatives can help you find a tool that better matches your specific needs, budget, or workflow preferences.
Common reasons to explore alternatives include:
- Different pricing models or more affordable options
- Specific features that Clay may not offer
- Better integration with your existing tools
- Performance or user experience preferences
- Regional availability or support requirements
Compare the tools above to find the best fit for your specific use case.
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