Apollo vs Attio
Detailed side-by-side comparison to help you choose the right tool
Apollo
Sales & CRM
All-in-one sales platform combining 275M+ contact database with email sequences and sales automation
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Starting Price
CustomAttio
🟢No CodeSales & CRM
AI-native CRM platform with custom objects, automatic data enrichment, and real-time collaboration. Built for startups and scale-ups. Free for 3 users, paid plans from $29/user/month.
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CustomFeature Comparison
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Apollo - Pros & Cons
Pros
- ✓Combines database and outreach tools for workflow efficiency
- ✓Significantly cheaper than buying separate sales tools
- ✓275M+ contacts with regular data verification
- ✓Integrates with major CRMs like Salesforce and HubSpot
- ✓Used by 500K+ sales professionals
Cons
- ✗CRM features basic compared to dedicated platforms
- ✗Data quality varies, especially for smaller companies
- ✗Advanced automation limited vs specialized outreach tools
Attio - Pros & Cons
Pros
- ✓Free tier with 3 seats and full CRM functionality (no time limit)
- ✓Custom objects model any business process — used by VCs for deal flow, SaaS teams for feature requests, recruiters for candidate pipelines
- ✓Plus plan at $29/user/month is competitively priced below most mid-market CRM alternatives while matching core features
- ✓AI enrichment syncs with Gmail and calendar to auto-build contact and company records
- ✓MCP integration lets AI agents operate on CRM data — rare among 2026 CRMs
- ✓Trusted by thousands of companies including Modal, Union Square Ventures, Railway, and Coca-Cola
- ✓Real-time collaboration with live cursors eliminates stale-data problems
Cons
- ✗No marketing automation, CMS, or service desk — unlike HubSpot's full GTM suite
- ✗Integration library smaller than Salesforce AppExchange (5,000+ apps) or HubSpot Marketplace (1,500+ apps)
- ✗Steep jump from free to Plus ($29/user/month) with no intermediate tier for 4-10 person teams
- ✗Call Intelligence gated to Pro tier ($69+/user/month), making it costly for smaller sales teams
- ✗No native mobile app as of 2026 — mobile-optimized web only
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