Retell AI vs Thoughtly

Detailed side-by-side comparison to help you choose the right tool

Retell AI

🟡Low Code

Voice AI

Retell AI is an end-to-end platform for building, deploying and monitoring voice AI agents that handle phone calls at production scale.

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Starting Price

$0.07/min

Thoughtly

🟢No Code

Voice AI Tools

AI phone agent platform for building human-like voice agents that handle inbound and outbound calls for businesses.

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Starting Price

$0.15/minute

Feature Comparison

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FeatureRetell AIThoughtly
CategoryVoice AIVoice AI Tools
Pricing Plans76 tiers4 tiers
Starting Price$0.07/min$0.15/minute
Key Features
  • Latency-tuned conversational engine with natural turn-taking and interruption handling
  • No-code conversation flow editor plus full SDK access
  • Phone-number provisioning in 50+ countries with bring-your-own carrier
  • Human-like Voice Synthesis
  • Visual Conversation Builder
  • CRM Integration

Retell AI - Pros & Cons

Pros

  • Compliance posture (SOC 2 Type II, HIPAA, PCI) is genuinely turnkey for regulated industries.
  • No-code flow editor lets ops teams own the agent without engineering tickets.
  • Latency tuning is audibly better than rolling your own STT-LLM-TTS pipeline.

Cons

  • Per-minute pricing can spike on unbounded outbound campaigns without budget caps.
  • Knowledge base ingestion is simpler than dedicated RAG platforms.
  • Deep customisation still requires the SDK and engineering work.

Thoughtly - Pros & Cons

Pros

  • Exceptionally natural-sounding voice agents that customers trust and engage with naturally
  • Easy-to-use visual conversation builder requiring no coding experience for complex call flows
  • Comprehensive CRM and scheduling integrations with real-time data synchronization during calls
  • Handles both inbound customer service and outbound sales campaigns within a single platform
  • Detailed call analytics with sentiment analysis and conversion tracking for optimization insights

Cons

  • Per-minute pricing model can become expensive for high-volume operations compared to flat-rate alternatives
  • Complex conversation scenarios require extensive testing and iterative refinement to handle edge cases effectively
  • Voice quality and natural language understanding may vary significantly across different languages and accents
  • Limited to phone-only communication channel without support for chat, email, or multi-channel interactions

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🔒 Security & Compliance Comparison

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Security FeatureRetell AIThoughtly
SOC2✅ Yes
GDPR✅ Yes
HIPAA✅ Yes
SSO🏢 Enterprise
Self-Hosted❌ No
On-Prem❌ No
RBAC🏢 Enterprise
Audit Log🏢 Enterprise
Open Source❌ No
API Key Auth✅ Yes
Encryption at Rest✅ Yes
Encryption in Transit✅ Yes
Data Residency
Data Retentionconfigurable
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