Attio vs Pipedrive

Detailed side-by-side comparison to help you choose the right tool

Attio

🟢No Code

Sales & Marketing AI

AI-native CRM with automatic contact enrichment, custom objects, and real-time collaboration. Free for up to 3 users, paid plans from $29/user/month.

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Starting Price

Custom
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Pipedrive

🟢No Code

Sales & CRM

Sales-focused CRM with visual pipeline management and activity-based selling methodology.

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Starting Price

Contact
Full ReviewVisit Site

Feature Comparison

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FeatureAttioPipedrive
CategorySales & Marketing AISales & CRM
Pricing Plans tiers18 tiers
Starting PriceContact
Key Features
    • • Visual Pipeline Management
    • • Activity-Based Selling
    • • Deal Intelligence

    Attio - Pros & Cons

    Pros

    • ✓Custom objects let you model any business process without workarounds or consultants
    • ✓Automatic contact enrichment from email, calendar, and LinkedIn eliminates manual data entry
    • ✓Free plan supports up to 3 seats for solo founders and small teams
    • ✓Real-time multiplayer collaboration with shared cursors for team selling
    • ✓AI features (Ask Attio, Call Intelligence) reduce busywork instead of just generating dashboards
    • ✓MCP integration opens the CRM to AI agent developers

    Cons

    • ✗No marketing automation, content management, or service desk (unlike HubSpot's full suite)
    • ✗Price jumps from Free to $29/user/month with no intermediate tier
    • ✗Multiple email account syncing drives costs above $150/month for small teams
    • ✗Zapier integration reliability issues reported by users on Reddit
    • ✗Smaller integration ecosystem than Salesforce or HubSpot

    Pipedrive - Pros & Cons

    Pros

    • ✓Intuitive visual pipeline that makes deal management and forecasting immediately accessible to all sales reps
    • ✓Activity-based selling methodology that emphasizes consistent actions over feature complexity
    • ✓Excellent mobile app that enables full CRM functionality for field sales teams
    • ✓Strong automation capabilities that reduce data entry without requiring technical configuration
    • ✓Competitive pricing starting at $21.90/user/month with meaningful functionality at entry level

    Cons

    • ✗Limited customization options for complex business processes or unique data requirements
    • ✗Basic marketing automation compared to platforms like HubSpot or Marketo
    • ✗Reporting capabilities lag behind enterprise platforms for advanced analytics needs

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    🔒 Security & Compliance Comparison

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    Security FeatureAttioPipedrive
    SOC2—✅ Yes
    GDPR—✅ Yes
    HIPAA——
    SSO—✅ Yes
    Self-Hosted—❌ No
    On-Prem—❌ No
    RBAC—✅ Yes
    Audit Log—✅ Yes
    Open Source—❌ No
    API Key Auth—✅ Yes
    Encryption at Rest—✅ Yes
    Encryption in Transit—✅ Yes
    Data Residency—US, EU
    Data Retention—configurable
    🦞

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    Ready to Choose?

    Read the full reviews to make an informed decision

    Review AttioReview Pipedrive