THE COMPARISON / A CLOSER LOOK

Apollo.io vs Hunter.io

Compare the listed plans, useful capabilities, and practical tradeoffs.

Prices and features reflect editorial records. Check vendor terms before you buy; documentary checks do not imply hands-on testing.

Apollo.io

🟢No Code

Sales & Outreach

Sales intelligence and engagement platform with a 275M+ contact database, verified emails and phone numbers, buyer intent signals, and built-in sequencing and…

SOURCE-CHECK COVERAGE

No scoped source-check record shown. Check current pricing and vendor terms before buying.

Starting Price

Free

Hunter.io

🟢No Code

Sales & Marketing AI

Email finder and verifier for sales, recruiting, and outreach teams that need accurate professional contact data.

SOURCE-CHECK COVERAGE

No scoped source-check record shown. Check current pricing and vendor terms before buying.

Starting Price

Free

Feature Comparison

Focus the table and use arrow keys to scroll when columns extend beyond the screen.

FeatureApollo.ioHunter.io
CategorySales & OutreachSales & Marketing AI
Pricing Plans4 listed plans5 listed plans
Starting PriceFreeFree
Key Features
  • • 275M+ verified contact database with 73M+ companies
  • • Multi-channel outreach sequences (email, calls, LinkedIn)
  • • AI-powered message personalization and lead scoring
  • • Domain Search
  • • Email Finder
  • • Email Verifier

Apollo.io - Pros & Cons

Pros

  • ✓275M+ contact database with verified emails and mobile numbers. This directly supports the primary workflow.
  • ✓Buyer intent signals for accounts researching your category.
  • ✓Built-in email sequencing, dialer, and meeting scheduler.
  • ✓AI Sales Engine drafts personalized outreach at scale.

Cons

  • ✗Plan prices can omit usage overages, model-provider charges, implementation work, taxes, or required seats.
  • ✗Features and limits can change by plan, billing interval, region, and release; verify current documentation.
  • ✗No native MCP support is documented in this record, so agent workflows may require API work or another integration layer.
  • ✗A representative pilot is necessary because a feature list does not establish reliability or operational fit.

Hunter.io - Pros & Cons

Pros

  • ✓Simple product with a clear focus on finding and verifying professional emails
  • ✓Transparent pricing and a real free plan for light usage
  • ✓Useful browser extension for in-context prospecting
  • ✓Solid verification workflow that helps reduce bounce rates
  • ✓Unlimited team members on plans is unusually generous
  • ✓Easy to combine with existing CRMs and outbound tools

Cons

  • ✗Narrower dataset and lighter filtering than larger sales intelligence platforms
  • ✗Limited non-email contact data such as direct dials or deeper enrichment
  • ✗Sequences are basic compared with dedicated cold email platforms
  • ✗Heavy users can burn through credits quickly and raise total cost
  • ✗Less suitable if you want an all-in-one outbound operating system

Not sure which to pick?

🎯 Take our quiz →

🔒 Security & Compliance Comparison

Focus the table and use arrow keys to scroll when columns extend beyond the screen.

Security FeatureApollo.ioHunter.io
SOC2✅ Yes—
GDPR✅ Yes✅ Yes
HIPAA——
SSO✅ Yes—
Self-Hosted❌ No❌ No
On-Prem❌ No❌ No
RBAC✅ Yes❌ No
Audit Log—❌ No
Open Source❌ No❌ No
API Key Auth✅ Yes✅ Yes
Encryption at Rest✅ Yes✅ Yes
Encryption in Transit✅ Yes✅ Yes
Data Residency—EU
Data Retention——
🦞

New to AI tools?

Read practical guides for choosing and using AI tools

🔔

Price Alert Interest

Record the tools you want pricing updates for

Selected 2 tools

Registration records your interest; an alert schedule and email delivery are not confirmed.

Get weekly AI agent tool insights

Comparisons, new tool launches, and expert recommendations delivered to your inbox.

No spam. Unsubscribe anytime.

Ready to Choose?

Read the full reviews to make an informed decision